A couple of years back, there was a concept: If you have a business, you should have a website. In today’s mobile-driven planet, the perception turns into the favor of mobile apps. A feature-rich mobile app plays a vital role in increasing sales by enhancing brand value. Earlier, I have discussed a lot why your business needs an Android and iOS mobile app, but now it’s time to think bigger. Let’s talk about a specific industry, i.e. restaurant. In this article, I am going to pour lights on some major reasons to transform your restaurant business with a mobile app.
If we see the current scenario of food delivery industry, a lot of restaurant owners are using mobile apps to modernize the process of ordering food and serving their customers. Today, you can see that restaurants are trying different white-labeled solutions like UberEats and Swiggy. Apart from this, food apps like Zomato and Deliveroo in the Western markets are also helping customers to get the food delivered at their doorstep. Considering the high usage, people have started investing in mobile app development for restaurant business. Whether you are a 10 table, family-run restaurant or a multi-branched restaurant chain, if you don’t have a dedicated mobile application, chances are you’re missing out on at least a 20% increase in sales.
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Are you also thinking of diving into the online food ordering and delivery business? Take a look at these statistics given below to understand what you’re missing out on:
In 2015, total revenue generated via restaurant mobile applications reached $160 million. This is one of the highest revenue growths for any industry in terms of sales.
Revenue in the Online Food Delivery segment amounts to US$7,092m in 2019.
Loyalty and Rewards programs integrated into the application amplify the amount your customer is likely to spend by 15% when purchasing.
Online and in-app ordering has helped restaurants, big and small, to increase their basket size by 25%.
69% of customers prefer to order food online via smartphones.
Food Delivery App Market Holds Huge Potential
Looking at the above points, it would not be wrong to say that it’s a great time to enter this market. Projections for the sector from several studies show exponential expansion, with 14.9% CAGR growth per year until 2020.
What are you waiting for? With the rapidly increasing usage of tablets and smartphones on the global level, developing a food delivery app is a great local business strategy with a very successful potential outcome.
Now, what’s next?
If you have decided to invest in a mobile application or hire a top-rated mobile app development company for your restaurant, the next thing to decide on is what features to put in it? Here, I have compiled a list of the most important features every restaurant app needs to have for sure. Have a look
Must-Have Features in Restaurant Mobile App
In-App Ordering and Easy Payments
The most important benefits user will get with your app is in-app ordering. Online and in-app ordering lets your customers avoid the lines or wait for the order to be taken and processed. The ability to pay for their orders in advance takes customer convenience one step ahead. Not only does it make the lives of customer easier, but it also increases the efficiency for handling orders.
With the prevalence of location-based services like beacons and geo-fencing, brands have the ability to engage with potential customers, even before they step into the brick and mortar location. Now, the time has gone for distributing the flyers to passers, your customers will come to you easily by finding you on nearby locations.
Offer Social Media Benefits
If you want to gain the benefit of the word to mouth publicity, you need a great presence on social media platforms. It has been suggested by iOS and Android app developers that a mobile app with social media integration enables you to leverage the benefits of connecting with your customers.
Loyalty Rewards and Discounts
According to a survey by Statista, 37% of customers use the mobile app to look for discounts. While 26% of customers use the app for earning loyalty points. If you also want to expand your customer base then offering loyalty rewards and discounts timely on your app will keep users hooked to your app.
In recent times, personalization has become a significant feature in On-Demand Applications. In this feature, the app tracks and analyses the user’s daily activities & behavior and suggests relevant products & services accordingly. It helps in engaging and building your connection with the customer. With personalization, you save the time of searching users from their favorite restaurant or cuisines repeatedly.
Customer Feedback Portal
Last but not least, the most effective way of getting insights to improve your app is by providing customer feedback option on your app. It is very important to continuously review and make necessary changes in your app to keep yourself up with the competitors. Moreover, add feedback system to allow users to share their experiences.
If you’re thinking of developing a food delivery app, make sure to think about every aspect mentioned in this blog. And if you’re still unsure of where to start or need advice when it comes to its mobile app development, contact Fluper and our team of experts will be happy to help! Fluper is a well-known mobo agency, offering excellent app development services to clients worldwide.
The team of skilled app developers having hands-on experience in on-demand app development, VR/AR app development, Enterprise Applications, Xamarin Applications and many more.