When it comes to social media reach, the first platform that clicks to our mind instantly is Facebook. Nowadays, brands understand how important it is to be on social media. It’s true that earlier social reach and engagement hadn’t been a top priority for businesses, so they had been missing out on opportunities to build brand awareness, increase web traffic, get new customers, and increase their sales via social channels. Now, increasing your social presence has become a mandatory thing whether you own a business or planning for startup. Top web and mobile app development companies highly prefer social media channels to expand their reach. But is this enough? While social media platforms are pushing companies towards paid advertisement, today with this blog I am making you aware with major hacks to boost your organic social media reach with these methods
If we look at the current statistics, then it has been found that the number of social media users is actively growing and showing no signs of slowing down. Recently, leading analytic firm Statista has presented data on the number of social network users worldwide from 2010 to 2021. In 2019, it is expected that there will be around 2.77 billion social network users across the globe, up from 2.46 billion in 2017.
The graph clearly depicts that social network users around the globe will reach 3.02 billion until the end of 2021. Looking at this wide usage, the opportunity for social media app development for cross platform has grown significantly in the recent past.
How To Get Started?
For small businesses, it’s not always logical to pay for marketing on social media because obviously tat the start the expenses are not too much. On the other hand, it’s about balancing the paid reach with organic. It’s no surprise that brands and even top app developers are struggling to gain the same level of organic reach as they used to a couple of years ago. One of the prime reasons behind the struggle is that social media platforms are pushing companies towards paid ads and promotions to help boost their social media strategy. However, that doesn’t mean you can’t make the most of the likes of Facebook, Twitter, and Instagram without throwing loads of money at them.
In an attempt to give a kickass start for your business, here are some effective tactics which you must follow for social sharing:
Choose Appropriate Social Platform- First, you need Identify which social platforms are most appropriate for your business and target audience. This is necessary because the usage of social media platforms varied based on regions and user interests.
Link Sharing- It is vital to share a link when you create fresh content, such as publishing a new blog post and article. This can often be forgotten or treated as an addendum in the rush to meet deadlines.
Reason Should be Clear- Give people a reason to engage with your brand. You need to post in an accurate, expressive way that makes relevance to your target audience. Moreover, using appropriate keywords and framing it in a way that gives people a reason to take the action you want them to.
Use Hashtags- Using hashtags in your every post make it easy to discover your content. Look at what hashtags influencers in your industry are using; search for trending hashtags, and or create your own to track specific social media marketing campaigns.
Engage With Your Audience- Social media isn’t designed for one-way communication. It offers a broad platform to connect with the maximum number of users. You should participate in discussions, follow groups, start conversations and comment on others’ posts.
Use High-Quality Images/Video- Including high-quality images and/or video is one of the beneficial parts for your post. According to Twitter, Tweets with images generate three times more engagement than basic text updates, and those with GIFs more than six times.
Smartest Ways For Increasing Organic Social Media Reach
As social networks acquire more audiences and see more activity on their pages, organic reach is certain to continue its descent. Even web designs as well as Android and iOS app development companies are struggling to increase their search ranking when it comes to social media marketing. There are innumerable ways to improve your organic search results for social media. In this post, I am listing 5 smart ways to boost your social media reach organically.
Use Supplementary Platforms
The best way to increase your brand visibility is using multiple platforms. You could look at different websites as platforms to earn social media shares with content. Currently, there are tons of marketers guest posts to build their presence in a specific industry. You could request the editors to agree to “Tweet and Share quotes” for driving more social media shares on your posts.
Establish a Frequent Publishing Schedule
Steadiness is vital when it comes to social campaigns. It is important for you to create detailed social publishing schedules, by keeping in mind the verticals you are targeting, dates and times you are posting, links you are sharing, campaigns you are supporting and platforms you are using. Having this information in one spreadsheet makes it easier to stay on goal and optimize social efforts.
Post Evergreen Content
Create content that adds value and then pop it out to as many people’s reviews as possible. In other words, don’t publish content with an expiration date. The post you share needs to be engaging. As Google aims to return the most relevant results for answer queries, the brands that are most effective on social media are those, which provide a great customer experience by regularly publishing unique, customer-focused content.
Optimize Social Profiles
Social media profiles should be well optimized to help increase visibility, which in turn will help increase your overall reach. Some of the major tips for optimizing your brand’s social media profiles include-
- Ensure you include your keywords in a natural way.
- Use your company logo as your profile photo.
- Your username should be your brand name.
- State clearly, what your company does in your bio.
Utilize above strategies to increase social media ranking and improve awareness of your brand among your target audience. The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content. If you want to know effective social media marketing strategies to boost your app business, then you can contact marketing experts at Fluper. The organization has substantially proved their mark in Internet Marketing and search engine marketing for Android and iOS apps.