Instagram Introduces Reels and Shop Tabs for its users to easily find short video from content creators and discover new products by connecting with online brands and sellers.
Using Reels Tab, users will be able to search and view concise videos uploaded by Instagram based creators and influencers from all across the world. On the other hand, Shops tab will let users enhance their online shopping experience as they will be able to find and shop for new products by connecting with Instagram based brands, retailers, and wholesellers.
Instagram has felt the need to roll out new Reels and Show Tabs as a matter of response to the tremendous growth in demands causing as a result of Covid-19 pandemic. Facebook owned Instagram has introduced Reels feature a few months ago as a response to the ban of TikTok application in several parts of the world. The company seized this opportunity and gracefully came up with the Reels feature as a substitute of Tiktok app. Instagram is happily pushing this short video format ever since it has rolled out Reels feature for its users.
Instagram is aiming at making it easier for the users to shop on its platform with the introduction of new Shop tab. This initiative will help Instagram in supporting small and local businesses via its platform. Users can find recommendations and editor’s picks for discovering relevant products for themselves with a lot of ease and convenience.
Instagram releases new tabs once again for its users to avail multiple services at one place. New Reels and Shops tabs feature will let users discover short video content from creators and influencers and shop from Instagram stores in real-time.