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Social media has already proved its efficiency to maximize reach for business and others. Best mobile application development companies did get a taste of success through social media integration across their applications to gain optimum visibility not only on Facebook but Twitter, Instagram, LinkedIn and others as well. Facebook Ads either in the form of texts or videos fulfill their objectives better than those that appear in television and newspapers. Broadcast and print media faces tough competition from such social networking sites ever since mobile technology expanded beyond their original identity of being a mere communicative device.

One of the major reasons for such a setback is that the entire world with an exception of a few unlucky ones remains hooked to their smartphone screen 24 hours round the clock. Socialization has gone digital courtesy these social networking sites that connect users to different nook and corner of the world in an instant with minimal expenditure incurred from their pockets. mCommerce and retails make sure that social media sharing option is available in their applications to render the much-needed enterprise mobility solutions to their organizations. And now Facebook came up with an entirely new feature to aid the small, medium and micro firms to feature big in the eCommerce world.

Yet Facebook marketing is not really a brand new concept and has proven itself a viable method of marketing spreading awareness for the small and big businesses. Tight budget estimation often comes up as a major hindrance for small-scale companies to explore ambitious marketing and advertising strategies with the fear of humongous wastage of money and human resources in case such strategies fail. But mobile developers can save a few extra bucks if the social media is harnessed in an effective manner.

And now we have Facebook business pages available especially for the organizations to feature BigCommerce store’s catalog on their Facebook business page.

So, let’s have a better understanding of Facebook Shop:

BigCommerce is one of the first e-commerce platforms to establish a direct connection with Facebook shop, a new section on Facebook Pages to display the company’s products to 1 billion monthly users. Merchants in link with these pages have successfully raised their reach exponentially and drive more traffic directly to the Facebook shop. Seamless connection to the store with the shop section on the Facebook page enables smooth selling on the popular site. Forward the entire catalog to Facebook with shortlisted products that need featuring there with bestsellers highlighted to gain visibility. Any changes made in BigCommerce store get automatically synced with a Facebook shop.

Facebook followers browse and shop products on Facebook and get automatically transferred to check out on the company’s official website. Quite a useful and lucrative feature isn’t.??

Having cleared confusions pertaining to this new feature, it is time to have a detailed account of the benefits which can be obtained from Facebook Shop over third party shopping portals.

  • Facebook shop works with perfection on both the desktop as well as the Facebook mobile application wherein few third-party apps works on desktops only. And if we measure the current statistics, 90% monthly users are active on Facebook round the clock.
  • Adds a ‘Shop’ tab to the company’s Facebook Page and a separate section to the side allowing navigation to showcase products.
  • Organisation of company’s products into special collections and offer them for sale to shoppers on Facebook (eg: holiday, gifts for girls, etc).
  • To push notifications on new products added to your enterprise application page, add a “Subscribe” button to the Shop section so that your followers can easily subscribe to get timely notified.
  • Enable followers to enjoy a secured mode of purchasing through your BigCommerce store.
  • Easy management of orders and customer data flowing into your BigCommerce control panel.

Summing up

The benefits such described are self-explanatory to convince any new beginner or an existent player to warm up their business outputs by featuring them in the Facebook shop. This social media platform has earlier proved efficient enough in acquiring maximum visibility and the recent developments just displayed that Facebook is likely to replace any other medium to promote and display one’s business’s outputs for sale to the masses. If you happen to be an entrepreneur consider availing the services of dedicated mobile app developers hired to cater every possible requirement pertaining to your business success including strategizing for sales promotions across different media especially Facebook and other key social media sites. Top-rated mobile application companies such as Fluper are quite adept at featuring the right platforms for your application befitting the core objectives and shouldering the responsibilities of making your application a success.

Anshul Sharma
Author

Being the Co-Founder of Fluper, one of the Leading App Development Companies, Mr. Anshul Sharma has a wide-ranging experience in Business Growth. He has paved his own path as an extremely intensive product strategist and user experience proficient entrepreneur. His keen interest in the tech updates urges him to write about the latest tech news and make other businesses or enterprises aware of the changing market scenario.

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