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So you just made intuitively and feature-packed applications. Now you must be thinking with such an app you can turn around the mobile app development game, right! Wrong, because it is not easy to just launched an app and score big visit, apparently it is more complicated than it seems to be. You see, things don’t work like that in the mobile app development industry in order to gain respect and recognition you will have to work on it.

The major aspect that most of the companies miss out on is mobile app marketing. Have you ever wondered how your app is going to recognize when launched on Google Play Store or Apple app store? If not, then we are glad to tell you that you have to carry out great marketing campaigns in order to get recognition on both Android and iOS platforms.

So if you ab just made an application and looking forward to market it, then I recommend you to read this article as we have demonstrated the relationship between mobile app development and the marketing behind it.

However, before getting right into it, don’t you think it would be better to understand the meaning of mobile app marketing?

Mobile app marketing is just another marketing strategy that involves the interaction of your users through the phase with the first year about an application in order to promote it and increase its number of downloads. It’s that simple.

But don’t get confused with mobile app marketing and mobile marketing.

Mobile app marketing always focuses on your promotions while mobile marketing on the other hand is conducted to promote a mobile device. There is a big difference.

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Why mobile app marketing is so necessary?

Once you are done with your mobile app development process always ask yourself, do I really need a mobile app marketing campaign?

Just to make you more confident about the whole concept of mobile app marketing we decided to start things off with some numbers.

Do you have any idea that we spent almost 85% of our time on mobile devices? Which such a fat large 12 mobile applications you will have to analyze the best moment when your target on the sensors is available and what kind of devices they are using. By doing so you will get to know how to approach your audience. Therefore it is quite obvious that you cannot launch your App straight away on app stores and hope for the best because your application’s success depends upon the way how your users interact with your application.

Other than that one major aspect is the competition. Apparently bi mobile app development industry is said to be the most cut-throat competitive business venture out there. Meaning you will have to invest a great amount of time in developing your application and making it top-notch in all aspects, whether it is the user interface or just certain animations. Moreover, you have to work on your mobile app marketing budget and how you are going to monetize your application.

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Like I said earlier it is quite a competitive world out there, at least in terms of my life development. There are chances that the idea you are working on is already being worked at some other corner of the world. It is good to be proud of our idea but you have to know that your idea couldn’t be the one in a million.

What matters the most is how you work on your Idea and what result you come up with. You’ll have to make sure that your idea should be practical not only on paper but when implemented as well. The best way to do it is to follow the latest trends in mobile marketing and before you know it, things might get right for you because you never know what is waiting for you at the other end.

iconExpect the unexpected

This is an ever-growing world, which means you cannot expect the same thing as the world we’re living in is dominated by technology. For instance, back in the days, we had no idea that will ever come across virtual reality for augmented reality because these two technologies work kind of limited to science fiction movies and novels. But times have changed now, in fact, most of the people out there are thinking that both of these technologies will someday rule the marketing environment and will eventually transform the advertising industry as well.

Also Read: World without Cash: The Future of Money

iconMobile app marketing is rigid

Have you wondered about the concept behind location-based advertisements? If you have entered the latest tell you that these advertisements are considered to be the most efficient method available for personalizing your marketing strategy in order to reach out to your target audience.

We should also know that a great mobile app marketing strategy does not always require a big budget to work with but it does require customer-centric strategies.

iconCreate a bond with your customer

Since we spend most of our time on our mobile devices, Bihar becomes an interesting way to create a long term relationship with your customers. You see, in mobile app marketing, you are on the driver seat which means you decide what techniques to work with and what strategy should be implemented. In simple words, app marketing is a flexible system where you are allowed to connect with your users in a way you have never expected in the first place.

Conclusion:

App marketing is quite an essential aspect that you don’t want to miss out on. So, with that being said, it is highly recommended that when you are done with your app development process, do make sure to carry out an extensive app marketing campaign for the best possible results.

Disclaimer

Vinay Kumar
Author

Being a Web Tech Lead and with a relevant experience, Vinay Kumar has gained the art of team and project handling to get the best out of them. During his career, he never stops learning new things. Talking about his interest, he is currently exploring innovative technologies that can bring transformation to businesses.

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