In present era of technology, the number of retail companies is increasing day by day. The increasing use of mobile applications and smart gadgets has contributed a lot to this trend. Recently Business Insider Research has estimated that the mobile share of e-commerce will reach 45% by the end of 2020. Retail companies are now focusing on mobile app development so that customer can enjoy quick and convenient shopping. Well, this trend has reached social network and in the upcoming time, we will see design of shopping application for Instagram.
Why Retail Business Needs Mobile Shopping Apps?
It is extremely easy for users to use the mobile application over the mobile site. On the other hand, customer loyalty can be lost if there is a lack of mobile application for eCommerce. According to Branch Infographics, users generally prefer mobile applications comparatively to mobile sites.
- The average order value is higher by 11%.
- Users view products at 285% more.
- Visits are converted into purchases by 120%.
The mobile app industry looks more promising in present times. This graph is showing mobile apps are helping every niche of retail business.
Benefits Your Business Can Get Form Shopping Ads
The involvement of Android app development in eCommerce is becoming a more profitable investment. From learning the product to confirming the purchase, a higher number of clients are more inclined towards applications.
If you have a trading and e-commerce business and also have a mobile application for that then definitely you will get a higher turnout of new users. It is also revealed by statistics that the customers’ return to the application occurs twice than in the mobile site.
Apple Pay and Google Pay are the newly introduced payment systems that are extremely secure and easy to use. The best thing to use this payment system is that they do not reveal the original card data to other persons.
Mobile Deep Linking
Because of Deep Linking technology, marketing foundation is getting stronger day by day. If you want to inform customers about promotions then you can easily send SMS, emails.
Integration into Social Network and Messengers
Users like to show off different things from new clothes to smart gadgets. eCommerce mobile app allows programmers to build-in the “Share This” button through which they can attract the audience to their business app.
Key Features of Successful Shopping App
Simple and clear navigation is must for all applications. Ensure that you have included navigational menu as it is the first function a customer uses in your retail app.
Make sure customers can easily find the products of their choice through your mobile application. Let the customers find the relevant information quickly and easily.
Include a secure payment system so that customer can easily pay for goods in the app without any hassle.
Read More : Best App Analytics Tools – Track Your App Performance
You should also make the comparison process easier for the customer so that they can easily compare the products with the same characteristics.
Ratings & Reviews
Provide customers with an option to rate the product they purchase. By doing so, you can easily sell your items.
Ask your app developers to include customer support. When a customer faces any difficulty while purchasing items then he/she can easily contact you to resolve the problem.
If you have an actual shop then tells your customer about this. Online retailing is not limited to mobile; you can grow your business through other mediums too.
How to Create a Shopping App?
Through a shopping app, you can enhance the shopping experience of customers as well as attract new customers. If you really want to boost your audience then build a shopping app and include all essential features that are really beneficial for users. When developing app, you have to include crucial features such as –
Optimized search with various filters
User-friendly shopping cart
Shipping system integration
Users ratings and reviews
Payment System Integration
There are main two methods that you should focus on creating any shopping app for your business.
a) Use the application construction software
It is not possible to create an application with advanced functions. Hence, you can’t get a significant return from your development of an application for shopping. Simply, pay back your time and costs, and the application itself will be rather limited and standardized.
b) Hire mobile app Development Company
It is always a good idea to hire a reputed mobile app development company so that you can get the best solution. Developers are aware of the latest marketing trends so they will definitely deliver a worthwhile product. iOS app development companies generally use C#, C++, Swift, Java for building mobile applications of the retail industry.
Mobile apps are becoming a must for retail business but a shopping app can’t build overnight. Are you looking for reliable software app Development Company? Get in touch with Fluper where developers deliver outstanding Android app development services to convert your idea into reality.