Now that we are just 2 days away from 2017, we are here to give a grand salute to the foregone days of 2016, and a warm welcome to the year 2017. As learning and experience go hand-in-hand. This theory is applicable even on top of the businesses as well. They keep on trying trial and error methods to yield something opulent to their customers. Mobile app development company have anticipated that approximately 6 billion devices will be connected to the worldwide at the end of the year. It turns out to the fact that devices are now more adored to shop i.e. 5- inch smartphones. Apparently it demonstrates the fact that 2017 reiterate the same circumstances where smart phones will outperform computers and expected that it will manage to project 58% of e-commerce traffic.

Lifting up mobile commerce

• Integration of your site with mobile wallets

Like 2016, has mostly defied the expectations. But we even witnessed something that was opposite to what we expected in 2016 i.e mobile wallets which was considered to be the most promising at the end of 2015 but was expected to grow by atleast 20%. But the expectation was in vain. Apple pay is still struggling to get a prominent place.

But somehow the strategy to add-on process with payment processors would be an easy one to withstand the expectation.

• More focus on user experience

The user experience on mobile should be as appreciable as computer. There are various checklist through which you can get an overview whether your site or app experience is up to par. So mere responsive site is not enough any more.

More expansion of Virtual/Augmented Reality shopping

The concept of virtual/Aurmented reality was restricted to just world of games. But now it has disseminated this topic to digital world with the ultimate motive to expand the best user experience.

There are various virtual reality stores where customers are free to pick epicurean goods with immense possibility to visually scrutinise the product and initiating real-life experience just a mere sitting at home. Brands like Google, Samsung and Sony are really working to grab attention simply by promoting virtual reality trade in their industry.

Expansion of AR will not just restrict itself in better demonstration of the product, but it will enable faster access of browsing a product and more expansion of customer engagement.

Here the significance of user experience rendered by the mobile app development company can easily be witnessed.

Dissemination of more “Try First Pay Later” approach

Although there are various tools which has a great impact on impressive demonstration of product. But what to do with dilemma with colour choices. These dilemmas often results in disertion of shopping cart. This can cause shopping disaster. Although the products can easily be exchanged, but the customer undergoes a very time-consuming process. “Try first pay later” pioneered by Yepme has been a favourable approach.

If this approach is followed this would not only make the customers happy but the company will also be relieved from from excess logistic charges.

More expansion of social selling

Hopefully social selling is expected a bright future in the upcoming year 2017. As the adoption rates of smartphones are increasing day by day , simultaneously businesses are trying their hands on social platform, something which was considered a tactless approach in the beginning. The entire experience of discovery and checkout has been optimised by the mobile in a seamless approach.

Influencer marketing has successfully invaded the market but it is expected to gain more popularity in 2017. Instagram influencer marketing has already gained a momentum in social selling.

Increase use of voice search

Few years back, just to shop on your phone you were confined to get a tranquil environment, but now voice search will aid shopping while you are working, driving, waiting etc. This works on the incredible fact that it is simpler to speak rather than type. Voice search feature will intensify more user experience since customers are no longer exposed to lengthy reviews.

Conclusion

Blend of e-commerce and mobile app development company has proved to be quite homogenous. This combination is expected to give some new opportunities in the upcoming year 2017.

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