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It’s 2019 already, and to this date, we have witnessed some of the greatest breakthroughs in the technological industry. Since we are talking about such breakthroughs, it wouldn’t be right for us not to mention AR and VR. Both these technologies are said to be revolutionary in so many aspects that we never imagined they would make a great impact on various business ventures.

Back in the days, both VR and AR were limited to science fiction movies, but not today, app developers and app development companies are striving hard to incorporate these pieces of technologies in their apps. Now that we are being introduced with AR and VR driven apps, this might be the right time for businesses to start acting on it.

So, if you and your business are looking to make a name of yourselves, incorporating VR and AR into your business module might be the way to go. Since both of these technologies are trendy, they both get enhanced on a regular basis.

Businesses revolve around their customers, the more information that a business gets hold of it, the more likely they are to achieve their goals and that too in less time.

Now, before jumping right into the impacts of VR and AR on businesses, it would be right to know a little bit about these technologies first.

What are VR and AR?

The first and foremost thing that you need to know is that both these technologies are now somewhat leading various business ventures. Having various features to their names, most of the industries are striving hard to introduce these technologies in their business models. They may seem similar but when it comes down to how they work, they are completely different concepts.

What is Virtual Reality?

VR headsets, in particular, are the ones that have taken over the world like a storm. The HTC Vive and the Oculus Rift, for instance, are completely opaque, blocking out your surroundings whenever you wear them.

When you turn them on, the headset will fill your vision with whatever you’ve chosen to display. It can be a game, a 360-degree video, or any other virtual space. With VR, you’ll be taken to wherever the headset wants you to go.

What is Augmented Reality?

While VR replaces your vision, AR, on the other hand, adds to it. There are devices like Microsoft HoloLens and other smart glasses that let you see everything in front of you as if you are wearing a weak pair of glasses. However, the whole AR concept has been extended to smartphone apps. You must have heard the game, Pokemon Go; well there was a time when this game had the most number of users as it has the capability that lets you see Pokemons right in front of you with the help of your phone’s camera.

What are the Advantages of AR and VR?

Benefits of Virtual Reality

iconHas a little/no risk to it

iconCan be used safely, in a controlled area

iconRealistic scenarios

iconCan be done remotely, ultimately saving time and money

iconImproves retention and recall

iconSuitable for different styles

iconSimplifies complex problems/situations

iconInnovative and enjoyable at the same time

Benefits of Augmented Reality

iconEasy visualization

iconImproved information

iconUnique user experience

iconCompetitive differentiation

iconImprove brand awareness

What Future Holds for VR and AR?

Revenue Forecast for Virtual Reality

iconThe projected economic impact of VR/AR technologies is said to reach $15.6 billion by the year 2020

iconThe Global AR and VR market size is said to have reached $16.8 billion in 2019

iconAmerica’s region share of the global VR market is 83%

Revenue forecast for Augmented Reality

iconVR and AR market revenue worldwide in 2019 is $16.8 billion.

iconAR global market size in 2025 is $198 billion

iconVR and AR economic impact worldwide by the year 2020 is said to be $29.5 billion

Advantages of AR in Business

 It’s just a matter of time when we’ll see a huge change in the commerce industry with the incorporation of AR. The core advantage of AR in business is app development since the need for smartphones and apps have risen to a greater extent. In the coming future, users will be able to try on clothes without actually wearing it or even check out furniture whether it is suitable for the interior or not.

Here we have enlisted some of the business ventures that can make the best out of Augmented Reality.


AR app development can bring out a new experience in offline and online shopping. Virtual fitting rooms will help users to try on clothing pieces and same can be implemented for virtual fitting rooms will help users to try on clothing pieces and same can be implemented for trying out new colors for house or cars or trying out new furniture for your apartment.


Having relevant features and capabilities, AR can hand down facilitate and accelerate the manufacturing process in factories. With the help of AR markers on pieces of equipments, project managers can monitor the work with ease. Along with that, it can save an admissible amount in time using digital maps and plants.

iconEducation and Training

There are so many possibilities through which AR can completely change things around in the education industry. Since AR can provide immersive real-life situations, students can learn an array list of new things that they are most likely to find quite boring in books.

iconTravel and Tourism

With the integration of GPS with AR applications, users can be shown with tourist routes and directions to desirable destinations, give information about the sights and many more. Since this might be the greatest breakthroughs in the AR development industry, we recommend you to consider a trust-worthy app development company to make one such app for your business.

Also Read: 10 Key Challenges for Mobile App Testing Basics

Advantages of Virtual Reality in Business

People often relate VR to gaming and headsets. However, it is more than that, in fact, it has the capabilities to provide business value. Since innovations are being made on a daily basis; VR can make business operations and productions more efficient than ever. Here, we’ve mentioned some of the benefits that you might get by incorporating VR into your business.

iconNew Gen Product Prototyping

When it comes down to visualizing and implementing new designs to the products, then what could be better than using VR for the job. Way before when there were no signs of VR whatsoever, it seemed to be quite an impossible task, but not anymore. Along with the production and designing, VR can also be used to detect any flaws that can, later on, be dealt with ease.

iconA New Era for the E-Commerce Market

VR is already known for breaking down barriers in gaming and movies industries, but now it is moving forward to make an impact on the e-commerce industry. Being quite a complicated market to make an appearance, VR can create a whole new way in which people can shop on e-commerce websites and will also be an important aspect of the purchasing cycle.

iconChanges are Expected in Retail

With VR integration, companies can run extensive research and development to identify trends, cultures and consumption habits which are quite important to run a successful business. Doing so, you can provide your target audience what they have always wanted.

iconCan Help in Training

VR is expected to be used by professionals to carry out training sequences for teams and amateurs. With relevant features and capabilities, VR can allow the participants to look around and communicate with those who are online. Apart from pre-recorded training sessions, trainers can create live training sessions and seminars as well.

Now that we are done explaining every major aspect of AR and VR in different industries, this might be the best time for you to start investing in making one.

Wrap Up

Being a best AR app development company, we are aware of the fact that both these technologies are somewhat crude and will take a bit of time completely transform, but you cannot deny that in the future, these technologies will play a major role. Keeping that aside, if you are thinking of making one for your business, then it is our advice to rely on a well-rounded app development company.

Final Thoughts

 Are you looking forward to making an app, and looking for a suitable partner to do the job? Well, in that case, you’ll be happy to know that your search has finally come to an end. We, being a best VR app development company, would be very happy to help you out in the best possible way. So, what are you waiting for? Send your queries to Fluper, and we’ll revert to you in no time.

Akansha Pandey

Akansha Pandey, Director of Sales at Fluper, is a leader in technology sales with a decade of experience. Known for her strategic approach, she excels in driving business growth and forging strong client relationships. Akansha's expertise lies in consultative selling, team leadership, and exceeding revenue targets. Passionate about mentoring, she enjoys sharing insights with aspiring sales professionals.

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