Mobile applications bring so many advantages whether it is an individual or a business. The seamless and engaging experience that mobile apps provide simplifies the complexities of business and leads them to higher levels of growth.
A mobile app can help you in many ways. Check some of the most important ones below:
Easy to use thereby improving engagement with users
Better flow of work in an organization
Increased Brand awareness
Improving your revenue by more conversions
Improvement in employee communication
Along with advantages, there are some challenges that exist while you create a mobile app development plan. So before you discuss your app development plan with a Mobile App Development Company, it is important to understand the systematic approach to build an app.
In this blog, we have created a 10 step guide that will help you build a successful mobile application and improve your app development plan to some extent.
Steps to Developing a Successful Mobile Application
Be Creative and Thoughtful
While thinking of developing a mobile app, the first step is to have an app idea that is unique. A unique app idea should be able to solve a few existing problems. Moreover, think of some features that you need to include in the app. Remember that the app should be able to provide users with benefits that lure them to using your app. It can be anything that reduces the time and effort of a user.
Build an Effective Plan
An effective plan is the one that contains all the necessary things that should be taken into account while building an app. In order to devise a successful app development plan, consider focusing on:
An application should be developed keeping in mind the potential users of it. It includes the user’s geography, age group, and features to be incorporated into the app. A clear vision of targeted users can greatly enhance your chances of success.
Supported Platforms and devices
Mobile platforms should be carefully selected as it affects an app’s hardware performance, battery life greatly. For example: if your target is to reach a higher audience, then going for the Android platform can be a suitable option.
An Effective Revenue Model
One of the main motives behind developing an application is to generate revenue. There are various ways to generate revenue which includes advertisements, in-app purchases, subscriptions, etc. The below graph depicts a detailed account of app revenue models.
Wireframing the Application
Designing an application is another crucial factor which largely determines the success of the application. Ideally, designing starts from Wireframing which provides an app’s layout and flow between the different screens. Since Wireframing is an initial stage of app development, you can ask a Mobile App Design Company in UK to incorporate UI with multi-gestures for touch devices.
Test Your App Wireframe
Once you have made a wireframe based on use cases and scenarios, it is about time to analyze your use cases and find out the problem in the app’s processing. For this, you can use a tool like InVision which can make the app interactive by connecting screens and linking actions to imitate the actual experience of the app.
Selecting App Development Approach
While selecting an app development approach, an app owner needs to know the pros and cons of all existing development methods. The budget, time of development and complexity of features strongly influence the selection of development method.
Ideally, there are 3 development approaches namely Native, Hybrid and Web which we will discuss one by one.
Native mobile apps are platform-specific and provide the best user experience. However, it requires higher time and cost to develop the app as it requires greater knowledge and expertise compared to other platforms. For Android, Java and Kotlin are primarily used while for iOS Swift, Objective-C is used.
Developing a prototype
Once you are done with selecting an app development approach, the next step is to work on app prototype. A prototype is the Minimum viable product and has some important functionality to it. This makes it easier to share your app idea with investors who would be most likely investing in it provided it has some great use and is profitable
So while your prototype is being worked on, make sure it is secured from data breaching and unauthorized access. A strict NDA with your app developer will make sure your app security is not violated.
Integrating an Analytics Tool
Integrating analytics can greatly help an app owner or developer to understand its user’s behavior once an app’s beta version is being launched. Being a Top Rated Mobile Application Development Company, we emphasize ongoing for a beta release so that all the bugs and errors could be removed prior to launching the app.
Some analytic tool that you could use to track your app’s performance includes:
With proper analytics, you can change your app design features or components if required. Moreover, you can change your app marketing strategy as per user behavior.
Implementing Changes as per Beta Testing
As mentioned above, beta testing helps in getting feedback from users. Moreover, an app becomes searchable on the app store giving it a push during app launch. The prime purpose of beta testing is to identify the right testing individuals and removing bugs and errors. Hence, prior to the app launch, you will have considerable time to improve your app’s UI.
App Launch and Analyzing Metrics
Once you are satisfied with the beta testing and have done improvements, it is time to release your app to the app store. While releasing your app, make sure to do these things.
App Store Optimization or ASO is important for making the app more searchable. Make sure you insert proper keywords, in title and description. Check if the keywords provided by your app developer are relevant and justifying your app. Continuously measuring your performance can be better in improving your analytics.
As mentioned above, metrics help in providing information as to how your app is being perceived by people. For instance, funnel analysis will help you to understand your app’s performance in relation to app purchases and ad clicks. Moreover, these metrics help in correlating demographics data with user behavior and improve your app’s bounce rate and in-app time.
Once you have launched your app, the only thing you need to do is to analyze metrics and upgrade the app with new features. Upgrading your app with innovative and advanced features will increase its download count and visibility on the app store. Improving the app’s functionality will increase users trust and will give them a reason to use your app for more years to come.
It is nearly impossible to create a plan that is perfect. But, updating your app features and functionalities from time to time will help you to achieve success much earlier than your competitors. I hope that these 10 steps will give you an insight into the mobile app development process carried out at leading mobile app development companies.
Want help in the development of a mobile app? Contact us and get a free 30-minute consultation with us now.