The world’s largest online video media platform Google’s YouTube growing continuously in previous quarters. If it rapidly growing this way then sooner it might match the revenue of Netflix by year’s end.
On Tuesday, the first-quarter report of earnings has disclosed, the parent company of Google, Alphabet stated that YouTube almost brought revenue of $6.01 billion in media advertising revenue. It was $4 billion in the previous year with a 49% of growth rate. This data clearly shows the acceleration in quarter 4 is more than 46% and it almost twice the Netflix growth rate. Netflix revenue has reported 24% of revenue growth in the first quarter and its expected growth slow down to 19% in the next quarter.
If YouTube’s current increment trajectory goes this way then it will book revenue between $29 billion and $30 billion in this running year. According to the recent expected revenue report of Netflix, it would earn $29.7 billion in revenue in 2021, most analysts from the Refinitiv poll estimating this average revenue.
In February, Alphabet first disclosed YouTube’s advertising revenue of 2020. Since that time, investors noticed a sharp growth streak in its online media advertisement. This growth was strengthened by this pandemic as million people stayed at home and cut back all outside activities.
In this pandemic scenario, YouTube was the biggest earner in respect to online social media sites. According to the Pew report recently launched, that said the video platform observed this media usage growth from 73% of U.S. adults in 2019 to now reach 81% in 2021.
