Facebook-owned Whatsapp is rolling out new carts feature for enabling the businesses to easily conduct business transactions via the platform. Whatsapp has very recently rolled out a shopping button on its mobile application for its users to conveniently discover a product catalogue for sourcing information with respect to the goods and services provided by an online product seller.
The addition of Catalogs feature on the Whatsapp has enabled the buyers to instantly check products that are available while allowing businesses to get their chats organized with respect to certain products and services.
Whatsapp is aiming to become an innovative and strategic store counter for discussing new products and coordinating sales. This Catalogs feature has allowed whatsapp users to quickly take a look at what is available while businesses can easily organize their chats revolving around specific items. A spokesperson from Whatsapp said that these initiatives are aimed at making online selling and buying easier and even better.
The roll out of “Carts” feature will make it easier for businesses to maintain a proper track of inquiries related to purchase order, manage customer requests, initiate and end sales in real-time. This feature will be globally rolled before the fast approaching holiday season.
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Conclusion
After the roll out of Catalogs feature, now Whatsapp is all set to roll out new “Carts” feature for its online shoppers to have a hassle-free shopping experience and for businesses to close sales in the blink of an eye.