In today’s world of ecommerce, no doubt there are numerous ways to scale. In the past few years, ecommerce sales increased a lot that is revealed by experts. If you are running an ecommerce business in present mobile app development world then it does not mean that you have to spend thousands of dollars to increase sales. To get success in the present era of technology, you have to follow the right strategies.
Have a look at most effective tactics for maximizing your ecommerce sales –
Don’t rush the launch
One of the biggest mistakes that are often done by successful entrepreneurs is rushing the launch of the website. Before launching your website, make some efforts to attract users so that they get curious about your upcoming plans & services. You should not reveal everything at the starting; ask Android app developers to throw up some sort of “Coming Soon” page.
Before launching your ecommerce business, it is extremely essential for you to invest in testing and analytics. You need to think like a customer and figure out what is trending in present era of technology.
Work closely with social
Social media is the heart of your business. This is because it provides you an uninterrupted glance into the lives of customers. It is absolutely fine to have a social media manager but you have to put efforts from your side too.
Incorporate social events
It is always a great idea to include social elements on your ecommerce sites. Product reviews, testimonials follow buttons, social login options even all such things will help the conversion funnel.
Stay on top of SEO
Ecommerce industry is rapidly growing as more and more businesses are continuously entering into this crowded marketplace. In order to stand out from the competition, you have to stay at the top of SEO. It will be a good idea to hire a skilled SEO as well as proficient mobile app developers so that you can stay competitive in the long run.
Use more photos
In a study, it is revealed that visuals are processed 60,000 times faster than text. According to Social Science Research Network, it is revealed that 65% of people are visual learners. So, you can easily drive message to your customers through visual content.
If you don’t have a proper business plan then it may be difficult for you to survive in this competitive market. Also, collect information from customers and build databases to aid future launches.
Use Live Chat
This is the best method that helps your potential customers to make a decision faster. In the present digital era, ecommerce is growing day by day but nothing beats human interaction. Put some efforts from your end so that users feel like they are interacting with humans, not a machine.
The topmost secret of success is always keep evolving. Customer tastes, trends and technology always change. So, if you want to succeed in such a variable market then you have to keep evolving.
Marketing Goals for E-commerce Business in 2019
1. Increase relevant traffic
Increasing traffic should be the topmost goal for you. Check out the Audience section of Google Analytics and you will find a lot of information like as demographics, interests, geographic information, and technical information. If still, you are unable to reach the target audience then refine your marketing efforts and hire a trusted Android app development company to increase your site traffic.
2. Grow your email list
Getting a large bunch of customers to your website is a big part of being successful but it is important to form an ongoing relationship. The best thing to do is your email list. When someone opts into your email list then are opening door for communication with your brand. In other words, if you want to improve website’s success then you need to put emphasis on growing your email list.
3. Provide visitors a personalized experience
Technology has made it possible to track how people interact with your website. In a study, it is revealed that if you are providing personalized web experience for visitors then you can boost sales upto 18%. When you make it easier for people to see the part that is more important for them then definitely people will continue relationship with your brand.
4. Make your website responsive
In the upcoming time period, Google is planning to roll out mobile-first indexing so you need to focus on making your website mobile friendly. Also, make your website intuitive so that people can easily use on mobile.
5. Go beyond blogging
Blog is a powerful marketing tool in present era of technology. With the help of interactive content, you can reach to target audience. Refine your efforts based on customer interests and deliver them what they actually need.
In present times, ecommerce companies are focusing on improving customer experience and reducing friction to drive sales. Want to build mobile application for your ecommerce store. Being an award-winning iOS App Development Company, Fluper build impactful digital experiences driven by insight, strategy, design, and technology to help clients succeed at the speed of innovation.