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DuckDuckGo, the search engine that prioritizes privacy, reached a significant milestone last week, racking up more than 100 million searches in a single day.

Search Milestone Gives DuckDuckGo Something to Quack About-cta

According to the search engine’s website, it recorded 102,251,307 searches on Jan. 11, an historical high for the 12-year-old company. For the month, it’s averaging more than 90 million searches a day, a 73 percent increase over the same period in 2020, when the average was around 52 million searches per day.

While still a paltry number compared to the more than five billion daily searches performed by market leader Google, the milestone is a major one for the search engine that doesn’t store any of its users’ personal information, doesn’t archive their search histories, and doesn’t track their search activity.

Search Milestone Gives DuckDuckGo Something to Quack About-

“It’s a significant milestone, especially since it surpassed Bing and Yahoo to get there,” said Charles King, the principal analyst at Pund-IT, a technology advisory firm in Hayward, Calif.

“That’s a solid sign of DuckDuckGo’s vitality but also reflects the waning influence of what were once dominant industry platforms,” he said.

“There really hasn’t been a significant competitor to lower players like Bing and Yahoo in the search engine game for some time,” added Liz Miller, vice president and a principal analyst at Constellation Research, a technology research and advisory firm in Cupertino, Calif.
Search Milestone Gives DuckDuckGo Something to Quack About-cta-

Vinay Kumar

Being a Web Tech Lead and with a relevant experience, Vinay Kumar has gained the art of team and project handling to get the best out of them. During his career, he never stops learning new things. Talking about his interest, he is currently exploring innovative technologies that can bring transformation to businesses.

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