Back in February, it was revealed Postscript wants to be the Mailchimp for SMS. The main reason behind such an announcement was that email is surely not dead, but there is no doubt that this communication medium is overstuffed. So it is quite difficult for businesses to develop significant relationships with customers via email.
Now, the company has raised $4.5 million to help get it done. This decision was led by Accomplice, and backed by Wufoo co-founder Kevin Hale, Kayak co-founder Paul English, Drift co-founder Elias Torres, Klaviyo co-founder Andrew Bialecki, Podium co-founders Eric Rea, Front co-founder Mathilde Collin, and Dennis Steele. At present, the Postscript team is at present made up of fourteen people.
With this mail chimp for the SMS process, the company Postscript is meant to help e-commerce companies and especially Shopify shops to connect with their present customers by means of SMS. This newly evolved plugin will help store owners to run SMS marketing campaigns with customers who have opted in, have 2- way conversations with users who react and examine the data to figure out what’s effective.
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In addition to this, Postscript is aware of all these conditions and is building the things in a means that limit spammy messages. The not needed messages make sure that messages just don’t get opened, and partially because SMS is much more strongly secured than any other messaging protocols. This mail chimp for SMS needs lots of security and safety features under the Telephone Consumer Protection Act (TCPA) in the U.S. because as we know sending marketing messages to someone without a clear reason can harm the company’s reputation and government can also charge fines of thousands of dollars for each SMS.
As Lucas Matney wrote in February:
The opt-in process for phone communications is already a bit more codified in the U.S., and as companies attempt to stay in the good graces of GDPR for fear of the EU god, it might be more likely they tread carefully.
As such, it was also revealed that sending SMS is not free for companies. Each SMS you send to a purchaser who doesn’t mind is money wasted so it is not good to waste messages and send details about the deals to the customers via SMS who actually want them.
Being at the front position of a new edge for communicating with its potential customers seems to have its own set of benefits. The Postscript pricing varies on how many messages an ecommerce shop is looking to send each month. The companies can choose the plan according to their business needs. The Paid plan of SMS starts at $50 which offers the company with 1500 SMS. In case the company wants more messages then they can choose the $2,000 plan for 83,000 messages per month. At present, the co-founder Alex Beller of Postscript said that the company currently has approximately 530 paying customers. Right now the company is directly incorporated with Shopify so users can add this service to their ecommerce storefronts. Postscript wants its SMS services to let people handle these relationships in an efficient manner.