The Finnish company, Nokia has brought its exceptional gizmo of its times around 17 years ago. Now after its numerous doldrums with several alliances the company has finally reincarnated its most nostalgic model of mobile phone. The company has resurrected its classic mobile model at MWC 2017, with a number of modern alterations.

The modern version is undoubtedly a direct descendent of the 2000’s version of the mobile phone but has been re-designed and developed to please the mass, especially to 3310 fans.

It has got sleeker and more appealing looks than its earlier version with its enlarged 2.4 inches 320*240 color screen. The model is 12.8 mm thick and weighs 79.6g as compared to 22mm & 133g weight of its predecessor.

The mobile will be available in the market in glossy red and yellow color options whereas the company has decided to continue the classic gray and blue matte scheme.

There is a huge transformation in the physique of the mobile, the large blue button has been ditched. There is a square-shaped central keypad, with a large “call” and “end call” buttons.

The company wanted to reward the loyal Nokia phone fans and create a milestone by propagating the heritage-rich innovation and modern design altogether. The nostalgia about Nokia 3310 among its fans has compelled us to revive the device, as stated by the Chief Product Officer of HMD Global.

The phone which will hit the market in the second quarter will be available with an option to switch between dual sim and single sim. Additionally, mobile will be provided with the improved battery life and a limited 2.5G connection which will facilitate users to surf the web via Opera Mini Browser. The real panel equipped with the 2-megapixel camera will be sufficient to take the grainy shots whereas the LED light will be facilitating the usual flashlight torch function.

The HMD Global, which owns the rights of the Nokia Brand, stated that the mobile is incredibly durable and reliable and will be marketed as a featured phone at an average global retail price of 49 Euro.

Since Nokia is also betting on its smartphone segment with the android platform this year, so it will be interesting to watch what magic will the classic Nokia 3310 reincarnation do to the Nokia’s drowning market.

• Nostalgia Marketing: The Nokia 3310 was a cultural icon, synonymous with durability and simplicity. Re-releasing it tapped into strong nostalgic feelings, attracting people who owned the original or remembered it fondly. This created a wave of free publicity and emotional connection with consumers.

• Differentiation in a Saturated Market: In a world dominated by smartphones with complex features, the 3310 offered a refreshing back-to-basics experience. It stood out by being simple, affordable, and having an incredibly long battery life, appealing to those seeking a break from constant connectivity.

• Strategic Timing: The re-release coincided with a growing trend of “digital minimalism,” where people consciously reduce their reliance on technology. The 3310 fit perfectly into this movement, offering a phone for basic communication without the distractions of apps and internet browsing.

• Affordable Price Point: The Nokia 3310 was launched at a very accessible price, making it an attractive option for emerging markets, people on a budget, or those wanting a secondary phone for calls and texts.

• Brand Revival: By successfully capturing attention with the 3310, Nokia (under HMD Global) effectively reintroduced itself to the market. This created a foundation for them to launch their smartphone lineup, leveraging the renewed brand recognition and positive associations with the 3310.