We can all admit to the fact that mobile apps are literally a dominating force on this planet, other than anything else. As per a handful of surveys, we came to realize that mobile apps are expected to generate revenue worth of $189 billion by the year 2020. Now, as far as the platforms are concerned, Google Play Store has more than 2.6 million apps, and Apple’s App Store, on the other hand, has more than 2.2 million apps that are available for download.
Now, if you are thinking of launching an app into the market, then you should be aware of the fact that you are not the only one who is trying to do that. Apparently, mobile apps are launched on somewhat of a daily basis, so you need to stand out in the crowd. By that we mean to say, you have to go all out on your app marketing.
Being a leading top rated mobile app development company in every possible aspect, we’ve enlisted some of the ways through which you can market and promote your app in the best possible way. So, without any further ado, let’s just dive right into it.
First and foremost, you should know that in order to market an app, the process is divided into three crucial phases, namely:
Pre-launch: This is the time period from the initial idea of the app until the time you launch it. Apparently, this is the most crucial period as you are applying the idea.
The Launch: The time period when you first launch the app until the first few weeks
Post Launch: This Phase starts when the initial novelty of the launch has worn off and should ideally continue until the life cycle of the mobile app.
The moment when you decide to have a mobile application is the time when you need to consult a reliable app development company. And in such a case, you can always trust Fluper for the best possible outcomes.
Anyways, we got a bit off the track here. The point is you should know how to market an app. Well, all you have to do is just read this blog and that’s it. By the end of it, you’ll become more familiar with all the marketing needs.
How to Market an App: The Pre Launch Phase
Here we’ve given some tips for you to market your app properly:
Set A Release Date
We often think that having a deadline would be very hectic, but it is quite necessary for the app development process. Setting a launch date should be the very first thing that you have to do. If you forgot to do so, your release date will get delayed for one reason or the other.
Do Market Research
For better market infiltration you need to research the market and identify the ideal customer for whom you are making the app. Moreover, you need to make sure that all your subsequent actions should be geared towards your target audience.
Before even entering the market, you need to know who’s standing in your way towards greatness and market domination. Always make sure to stay updated with your competitor’s accomplishments and developments. You can do that by subscribing to their blogs and newsletters, and general industry news.
Define Brand Messaging
You have to be always clear with your brand messaging. Moreover, it should be written down in a style guide. Whenever an app has a clear brand message, customers identify with it and engage better. We’d also recommend you to stick with the likes of black and white for better communication with others.
Prepare Yourselves for PR Exercise
When the time comes for the launch, you need to give out lots of PR materials to the agencies, be it online or offline. So, it is our recommendation that you should keep PR kit ready at all times, containing press release, logo image in multiple resolutions, app screenshots, etc. Another thing to look out for is the fact that you need to make sure that your images are right; otherwise, it would be useless, as your customers couldn’t see them properly.
Use a Website or a Landing Page
Who doesn’t have a website for their business? Everybody has one, and along with that, we’d recommend you to create a landing page dedicated straight to the app that you are planning to launch. Make sure to provide relevant information and download link for the app at the same time.
However, if you don’t have a website, it would be great if you bother to create one straight away.
Don’t Forget E-Mail Marketing
It’s great enough if you have emails of those who could be interested in the mobile app that you are planning to launch. However, if that’s not a case, you need to start collecting the emails so that you have a big list of people to whom you can send the launch email.
App Monetization Strategy
As per our experience in this industry, we came to realize that there are so many companies that completely neglect their app monetization strategy. It happens because they get carried away with their idea of launching the app.
The Launch Phase
App Store Optimization
ASO is quite a big and necessary step that you as an app development company need to take in order to market your app. This makes an application description and keyword density used very important since more than 80% of users find an app on the app platform.
Choose Appropriate Mobile App Category
With millions of apps available on the both the Android and iOS platforms, it would be right for us to say that the completion we’ve got is impeccable. Usually, an app is capable of more than one category, now it depends on you to choose an appropriate one for your app.
Use Social Media to the Best of its Abilities
Nowadays, most of the world population is hooked up to social media platforms. So, keeping that in mind, why don’t just use it to the best of its abilities. To do so, all you need is a promotion strategy and that’s it. You can also include offers and giveaways as part of a promotion.
Get Reviewed by Influencers
In terms of marketing strategy, influencers can be as important as any other aspect. Reach out to them to review your app and don’t forget to mention the results in blog posts, social media posts, and other conversations as well. However, you need to make sure that your app is worthy of a review or not.
Prioritize Customer Service
In order to maintain goodwill among your users and clients, it’s always preferable to provide them with appropriate and effective services. Negative feedback can bring all kinds of hell down to your marketing and ultimate your reputation in the market.
Make Easy to Share Your App
Publicity is an essential part of marketing. However, in this digital world, this publicity has taken the form of social sharing. With that being said, you need to make your app in such a way so that it can be shared while someone is using it.
Once you’ve rolled out your app in the market, we recommend you to go easy and slow on application marketing. But, it doesn’t mean that you should stop marketing. It’s a bit complicated phase, but don’t sweat it, we’ve enlisted some way through which you can market an app in the post-launch phase:
Track User Acquisition
For marketing strategy, data literally matters the most. You need to keep a track of information related to a number of users and catching with your app. Data like; the profile of customers/users, number of conversations, etc. This will let you focus on the app marketing efforts on the target audience.
Feedback And Review Matters The Most
Once you start noticing customer engagement on your app, you need to encourage the users to review the app on the basis of their experience. You can ask them to do that on the Application store of the respective platform, or any of the social media platforms. The more the number of platforms, the more the chances will be of getting a review from your customer.
For better exposure in the market, it is always recommended to attend industrial meet-ups. Other than that, it is also a good way of promotion. Well, in order to do so, you need to reach out to the organizers and show your interest.
So, here we are; those were some of the best ways through which you can market or promote your newly launched app with ease. Being a trustworthy app development company, we recommend you to consult with experienced marketers for any further information.
Are you looking forward to making an app for your business? If that’s the case, then what are you waiting for? All you got to do is just contact to Fluper, that’s it. Being a reliable mobile app development company in India, we’d be happy to help you out.