Want to find out how well is your mobile app is performing? Well, it is not easy but quite important to take your business a level up. If we talk about marketing channels, mobile apps also come up with a set of metrics, which help you to find how your mobile app is performing.
We all are aware of the fact that mobile app development is necessary for all kinds of business. If we talk about the matrices, it is a crucial task because they directly tell us how a user interacts with your app. In fact, they also help you to discover that your app is making money or not. If you are new at mobile app analytics, you need not to worry about anything as I am going to discuss everything in this blog. So let’s get started without any further delay.
Responsible Factors Behind a Successful App
Number of Downloads
The first thing is you have to find out how many numbers of users have downloaded your app. This is one of the important metrics that is used for find out user engagement. According to the marketing point of view, it will also help you to find out the effectiveness of marketing efforts and advertising channels. Also, you need to focus on life time value that assists you to figure out the profit that users can generate over a period of time. By using some formulas, you can easily find out the average revenue per customer.
Active App Users
Well, the active user metric is quite different from installation and downloads metric because it just helps to find out if the user is just using the app on regular basis rather than downloading. For better understanding, you should consider these few metrics i.e., Daily Active Users, Weekly Active Users. If we talked about Google Analytics, it considers a user session only when a user interacts with app atleast 30 minutes. In other words, we can say that stickiness is one of the important factors through which you can find out which features are making your app addictive.
It is that time interval between two consecutive sessions of your mobile app i.e., when a user open or uses the app. It is one of the best ways to measure addictiveness because it helps you to determine when users are returning to your mobile app. Moreover, the time a user stays on your app is another factor that to be noted. “Time in the app” is a function that tells us how long users are staying on your app on a daily, weekly and monthly basis. This is quite helpful to understand user behavior and app usage patterns.
Another important factor that app developers need to consider is retention. The users that return to your app in the last 30 days is termed as retention of your app. Stickiness and retention are one of the most important aspects that tell us how users are addicted to your app. If you want to increase the retention rate, make some changes in onboarding flow & that will directly affect app development. One important metric i.e., CHURN tells us about what percentage of users who close the app and never came back. Actually, it is the opposite of retention rate.
Screen flow analysis is used to find out the total number of visits per screen. In fact, screen flow analysis helps us to get insights on what users did on a particular screen and what they did after moving to that screen. By checking the navigation pattern of users, you will get a clear sense of drop-off screens, problem areas as well as conversion road bumps. If you have all such data in hand, you can easily create marketing campaigns & get back dropped users as well create clearer funnels.
Number of Old and New Users
If you want to build better engagement with users you have to track users for mobile app. You can build a customer relationship by launching marketing campaigns, tracking special behavior as well as through segmenting audiences. You can easily find out the numbers through Daily Active Users, Weekly active users and through Monthly active users. Well, all this can be broken down by age, gender, device, demography etc. In order to measure customer engagement, the total number of users will help you to plan for the growth of your mobile app.
If you have included actionable features in your app like as signing up, filling a form, making transaction help you to measure how much users are getting transformed into goal target. The conversion rate is the percentage of users who perform the set of actions that you want to perform in your app. By finding out conversion rate, you can easily track where users are dropping off. For app tracking and conversion, you can use Apsalar and Apps Flyer.
The Bottom Line
If you want to attain user attention, optimize and measure for the engagement metrics as this is the key thing. If you want to get detailed information about how to measure user engagement in your mobile app, you can get in touch with the efficient team of Fluper, which has expertise in building Android or iOS app development.