Every digital marketer can agree to the fact that guest blogging is one of the best inbound marketing strategies that can help every online business. Do it right, and you’ll be able to drive more traffic, attract legit backlinks and generate qualified leads. Not to mention that it also helps in building brand authority for your business.
Because of its popularity, many business owners opt for this strategy to strengthen their brand’s position in the online world.
But there are a few things about guest blogging you probably didn’t know about. In this article, we are going to unveil some mind-boggling secrets and tactics about guest blogging that can help you reap handsome benefits for your business.
Let’s take a quick look
- Prioritize your relationships with niche influencers
In the digital world, maintaining strong and healthy relationships with influencers is definitely the need of the hour. It can help you reap some considerate advantages and will give you an upper hand over your competitors when you are pitching.
You’ll be surprised to know that sites with higher traffic and domain authority receive almost thousands of pitches every day. In that case, if the host bloggers already know you, then there’s a good chance that they’ll open your outreach mail right away.
According to industry experts, host bloggers generally refrain from entertaining a pitch from strangers. So, it would be best to reach out to those influencers and bloggers in the most organic way possible.
Try to write prolific comments on their posts, share their posts, and reach out to them on their personal social media accounts. Doing all these things will help you become more approachable and recognizable during your pitch.
Think of it as a means to trigger your goodwill for you and your business. These relationships also come in handy when you send changes to the influencer. If they are familiar with your personality, they’ll revert and help you in the best way possible. And that’s really important when it comes to guest postings.
- Be discreet with your target sites
Many business owners often complain about the fact that guest blogging isn’t doing anything good for their business. There’s a good chance that this could be happening because of the wrong site selection.
For instance, suppose you own a pharmaceutical company, and you are opting for a site that only publishes technical blogs. That’s definitely a total waste of time, money, and posts. A site that publishes health or lifestyle-related blogs could prove to be the best fit for you.
Look at it this way; once you add your guest posts on a site that deals with your niche, it’ll help in generating more authentic and related traffic to your business website.
That’s the reason why you need to target the sites that have the ability to drive your target audience. For this, you can always contact the professionals that can help in matching your guest posts with the right site that gets you organic traffic. Targeting quality and related websites for guest blogging is undoubtedly the backbone of the strategy. So, make sure you pay close attention to whichever sites you choose to add your blogs.
- Add relevant and contextual backlinks in your blogs
Backlinks add value to your content. They confirm that everything you’ve written in your blog is authentic and picked up from a reliable source. In simple words, backlinking your content to reputable and high-ranking sites makes your overall content much more Google-friendly and helps with the indexing part.
For this, you need to use Google’s perception for your guest blogs. A low-quality content or one that lacks insights and one that can’t be associated with any real author can be problematic for your business.
That’s precisely why the content in your guest posts has to be rich in knowledge and shouldn’t be plagiarized. Refrain from stuffing keywords and links in your articles. It would be best if you fit them as organically as possible. That’s why you should always check your content for keyword stuffing. that’s
For instance, suppose your article is about skincare, and you want your audience to use organic products to keep their skin healthy and happy. In that case, you can add a backlink that redirects your audience to a page that explains how they can use organic skincare products.
The link will serve the purpose of promoting your products indirectly and affect the goodwill of your own website. You can even consider taking professional help from the experts who offer link building services to know more about backlinks and their relations with generating qualified leads for your business. You just need to know that the whole idea behind adding relevant and contextual links to your article is that whatever you are telling your audience isn’t spammy or unnatural.
- Try to optimize your author bio for maximum conversations
Many digital marketers believe that adding an author bio at the end of guest posts is definitely a hidden weapon that can take their marketing strategies a notch higher.
Look at it this way, adding pictures and descriptions on your social media and work profiles make you much more approachable and elevate your chances of being noticed. In fact, statistics show that you receive additional messages and escalates your profile views up to 9% when you add personal stuff on your profile. You need to leverage precisely that for your guest posts.
Try to reach out to your potential customers and target audience by showing off your personality at the end of your blogs. Avoid using cliches and prepare different author bios to suit the needs of different audiences. This will help you connect better, and they would want to know what you have to say to them. You can even consider adding some social proofs for authenticity.
To sum up
Guest blogging is something that drives organic traffic to your website and is a crucial part of indirect marketing. So use these tactics mentioned above and try to connect with your audience through your guest posts. You’ll be surprised to see what guest blogging has in store for you and your business.
