April 26, 2020

Google Switches Its Shopping Search Service Free For Retailers Amid Global Lockdown

Description:

In light of the Coronavirus pandemic, the search engine giant Google is going to make a huge change in its shopping platform. Google is going to make a most important alteration in its shopping tab by letting any business retailer owner that sells any products online list their inventory for free on its platform. The decision made by the search engine giant will certainly help the businesses to reach to the people amid this global lockdown time.

However, promoting the products will still be chargeable as earlier. The services will be in place after 27th April in the US and soon will start in other parts of the world till the end of this year.

In a blog post the Google’s president of commerce, Bill Ready stated that “Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” “With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online” he added further.

With this announcement, the company also announced its partnership with payment gateway PayPal. This partnership will allow merchants to connect their bank accounts so that the process of payment becomes secure and easy for everyone using the services. The search engine giant believes that this association would speed up Google’s onboarding process as well.

Through this change in its platform the company is providing a wider market base to sellers, more items to the customers, and higher ad profits from sellers will expand their listings.

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Bill Ready, Google’s president of commerce, tells The Verge that-“What we’re seeing is that they are many, many retailers and small businesses that stand ready to serve shoppers, but don’t yet have a great way to connect with them digitally,” he also added further that -“We think that by doing this, it helps many more shoppers find what they’re looking for, but it also helps bring some quite needed relief to the retail and small business ecosystem” he said.

The announcement makes Google Shopping more available at a time when businesses all around the world are facing major issues. According to the latest reports by the Commerce Department, the total US sales of the online and offline retail sales have been dropped by 8.7% in March. This is a major loss in nearly 30 years.

The Commerce president Ready also said that the change in Google Shopping won’t help out with product shortages in this COVID-19 pandemic situation but it could help smaller businesses to a great extent. The inventory that wasn’t accessible before could soon reach to the people and also help businesses suffering to survive in this global lockdown period.

For now, the company is helping the offline and online merchants through the COVID-19 crisis with the help of its free shopping listings feature.

Moreover, the company was working on this feature for quite some time but accelerated the program amid the Coronavirus pandemic to help small business ventures.

Description:

With the outbreak of COVID-19 pandemic, Google search engine giant has announced that it will retailers to list their products on Google Shopping without any fee.

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About `Author`

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Akansha Pandey, Director of Sales at Fluper, is a leader in technology sales with a decade of experience. Known for her strategic approach, she excels in driving business growth and forging strong client relationships. Akansha's expertise lies in consultative selling, team leadership, and exceeding revenue targets. Passionate about mentoring, she enjoys sharing insights with aspiring sales professionals.