Eighteen months ago, 85% of global shopping was being done in-store. People enjoyed and preferred this way to shop—it was not just about buying things. Generally speaking, it was about the experience. Retailers knew that too, and did whatever they could — and more — to make shopping fun.You can now swipe up on Instagram stories, for example, to make a purchase or click on a link that takes you straight to a product page.
Tap into the power of shoppable video
To the extent video is used, it’s typically done as an afterthought. Through prominently featured shoppable video directly on ecommerce sites, however, brands can replicate the immersive experiences customers get on social media platforms—and give site visitors a much more intimate look at the product they’re viewing.
Go live!
Live commerce is already a huge trend in China, where it’s projected to become an RMB100 billion market by 2023. It’s not constrained to China, either—it’s a movement that’s spreading to western markets — and brands — like wildfire. Cartier hosted its first jewelry show on Taobao Live, unveiling more than 400 timepieces and jewelry items. Kim Kardashian sold 15,000 bottles perfume in minutes.
These live commerce videos are shoppable, swipe-able, and interactive. Every part of the video is customizable, from the music, the display format, and the editing styles. And on your end, you get full control over the customer experience and data so you know what is working, what isn’t, and where you can optimize.
