Facebook can’t escape feedback about its part in dispersing “fake news.” Confronted with what you may call a tender examining on The Today Show on Thursday, a top executive said the organisation is “taking a shot at it.”

“We’ve been working on this for a long time, and we’ve taken important steps, but there’s a lot more to do,” Sheryl Sandberg, Facebook’s Chief Executive Officer, told Today anchor Savannah Guthrie. “We’re working on it because misinformation is something we take seriously and something we’re going to continue iterating on the surface.”

However, Sandberg keeps up the partisan principal that her item, a social network with 1.79 billion month to month clients and a noteworthy goal for media utilisation, couldn’t have impacted the presidential race.

“There have been cases that it influenced the race, and we don’t think it influenced the decision, however, we consider that obligation truly important,” Sandberg said.

Here we go once more

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At the point when Sandberg says Facebook has been taking a shot at the spread of scams “for quite a while,” she would not joke about this. The interpersonal organisation has discharged open proclamations about deluding data going back to in any event August 2014.

Any “imperative strides” Facebook has taken in the past didn’t stop the viral spread of absolutely fake news this decision season. An examination from BuzzFeed News found that “hyper-partisan,” Trump-supporting fake news was shared at an impressively higher rate than left-inclining tricks.

Only one fake news article can be shared to a large number of individuals, Fluper, to state nothing of the potential effect of many articles disseminated by a few distinct outlets.

Without a doubt, we can’t state that fake news unquestionably affected voter conduct. However, we do realise that it’s sufficient to persuade savagery.

Four days prior, a so-called vigilante opened fire in a pizzeria. He had caught wind of the “#Pizzagate” paranoid notion and trusted the eatery was harbouring a child sex ring associated with Hillary Clinton. That “hypothesis” was generally shared by fringe groups, including on Facebook.

Facebook is consistently trying to eradicate the problem, here’s the evidence:

In August 2014, Facebook said it would combat misleading click bait

Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see.

In January 2015, the social network giant admitted that hoaxes are big issues

We’ve heard from people that they want to see fewer stories that are hoaxes, or misleading news. Today’s update to News Feed reduces the distribution of posts that people have reported as hoaxes and adds an annotation to posts that have received many of these types of reports to warn others on Facebook.

In December 2015, it marked again

One example of a type of viral post that people report they don’t enjoy seeing in their News Feed is hoaxed. If there is a viral story about a hoax, it can get a lot of reshares and comments, which would normally help us infer it might be an interesting story. However, we’ve heard feedback that people don’t want to see these stories as much as other posts in their News Feed.

And in August 2016, Facebook referenced the problem once more

One of our News Feed values is to have authentic communication on our platform. People have told us they like seeing authentic stories the most. That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed. We also work to understand what kinds of stories people find misleading and spammy to help make sure people see those less.

There you have it!  “Fake news” is one of the most critical issues that Facebook is evidently working upon, at present.

As far as it matters for its, the social network is evidently requesting that clients evaluate whether features are misleading. What’s more, the company is said to take a shot at an item called “Facebook Collections,” which would minister articles from news media — basically screening them all the while.

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Being a foodie by nature, writer by passion, brand manager by profession, I am a social creature who loves to express his emotions by ink. The odor of the new books makes me nostalgic. I believe in inking my words instead of saying them verbally and the best way to embark your influence in the mind of others is by words, so be wise while you pick your words- that's all from my desk of thoughts.

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