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As a clear threat to YouTube, Facebook is planning to unleash legally sanctioned music videos on the US social network next month. Facebook told Page owners connected to artists in materials checked by TechCrunch that they would need to move to a different environment to submit their music videos to their website until a deadline of August 1st, at which stage Facebook would immediately create a page containing their videos if no action has been taken.


Artists aren’t going to have to post their videos manually or even have connections, Facebook told Page administrators. Instead, musicians are granting Facebook permission to upload music videos to their Website by allowing the latest feature, where they can be seen by fans on the Page’s Videos tab. The catalog will contain all the artist’s official videos and the ones they’re included in, clarified Facebook in their publicity material.

When allowed, the artists can at any time edit or delete their videos from that destination. In an email sent to Page owners (see below), Facebook clarified that the artist’s Facebook account will immediately post the video directly on the Profile list if it gets a new release from a music label. This allows the latest video to hit News Feeds of all the followers. The Automatic Communication feature can be turned off at any time.

A small screenshot of the artists’ email leaked to Facebook, where social media expert Matt Navarra has expanded it. Many smaller sources have previously recorded the introduction, as well. They checked the marketing materials detailing in more depth how to allow the setting on the Facebook page for artists.

By allowing the environment, artists are also authorizing Facebook to exchange aggregate output feedback with rights holders, including likes, shares, reviews, views, and other communication details correlated with such self-generated messages, the materials noted.

Furthermore, artists can edit the auto-generated posts including title, definition, marks, and even thumbnails

Expansion by Facebook into music videos would pose a big threat to YouTube, which as of 2017 accounted for 46 percent of the world’s music consumption outside of China, according to an IFPI survey. Just around the same time, YouTube had reported that over 1 billion music viewers have come to its site from over 2 billion artists to communicate with music. More recently, the company announced it had invested more than $3 billion in 2019 in the music industry.

Despite copyright restrictions, artists under the big U.S. labels have not been allowed to post entire music videos on Facebook at present; they may only publish a brief preview.

Also Read: Snapchat checks navigation TikTok-style to discover public content

Although Facebook had previous dealings with labels, the focus was on the right to use licensed music throughout Facebook, Instagram, Messenger and Oculus in “social experiences” That means that people could upload personal videos in the background of approved music without getting their videos taken down. The previous agreements have allowed Facebook to develop its own music-driven media experiences. Facebook, for example, tried a Musical.ly competitor dubbed Lip Sync Live and then, due to such offers, a TikTok competition called Lasso. It also put out Music Stickers on both Facebook and Instagram.


In Thailand and India Facebook also delivers a music video app. More generally, the organization sees content as a core focal field, as videos help connect consumers and foster social interactions. Facebook Watch, a devoted media portal, has appeared and continues to grow thanks to Facebook’s earlier focus on content.


Vinay Kumar

Vinay Kumar is the brilliant mind behind the technology at Fluper, serving as the Chief Technology Officer. With a wealth of experience in software development and a passion for leveraging the latest technologies, Vinay drives the technical vision of Fluper's projects. His expertise in creating scalable and robust solutions ensures Fluper delivers best-in-class products exceeding client expectations.

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