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It seems difficult enough to have one brick-and-mortar company. I have several places running? That’s a relentless balancing act of phone calls, checklists, and travel back and forth from shop to shop for certain participants. It gets all the more complicated right in the middle of a pandemic.contact-us

Delightree, a startup from the previous Alchemist Accelerator cohort, raised $3 million to develop a hyper-focused platform to help franchise owners (think hotels, gyms, restaurant chains, etc.) with their operations and automated workflows.

A big part of Delightree’s plan is to transfer more of what is happening at the moment to Smartphones via pen-and-paper checklists, enabling franchise owners to learn from afar what is going on at their sites. They digitize workflows such as opening/closing regular shop processes or repair tasks, with workers checking boxes on their computers instead of a paper to-do log. If something gets lost along the way, Delightree will ping the owner automatically to let them know before it turns into a problem.

This will also help organize and monitor issues like embarking on new hires and being ready for tests while supplying owners with a centralized venue for team-wide updates or calling workers.

Delightree formed from an earlier firm founded by his co-founders, Madhulika Mukherjee and Tushar Mishra. They ‘d worked on Survaider, a program that tracked consumer reviews through social media, web pages, and so on and transformed the reviews into actionable to-do lists.

The team has collaborated on a product named Delightcomply that lets retailers keep up-to-date with the new CDC recommendations for pandemic-operating companies and exchange enforcement information with prospective buyers automatically. A company may use Delightcomply to explain publicly the actions it is taking to keep employees/customers secure, e.g. by periodically updating the listing to display the status of each task.

Also Read: Checkout PayPal and Venmo QR Code came to 8,200 CVS shops in Q4

Delightree partners closely with each potential client to support them with the initial configuration — primarily to help franchisees take the basic operating procedures they get closer from the company owners to turn them into workflows for Delightree.


They continue to hammer out a precise pricing model but claim they bill on a per-location-per-month basis, with pricing differing based on the size/complexity of the company. They set up a waiting list for whoever is involved.contact-us

Anshul Sharma

Being the Co-Founder of Fluper, one of the Leading App Development Companies, Mr. Anshul Sharma has a wide-ranging experience in Business Growth. He has paved his own path as an extremely intensive product strategist and user experience proficient entrepreneur. His keen interest in the tech updates urges him to write about the latest tech news and make other businesses or enterprises aware of the changing market scenario.

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