The company launched several new phones at Apple’s iPhone event on Tuesday, led by the just-announced flagships: the iPhone 12 Pro, starting at $999, and the iPhone 12 Pro Max, starting at $1099. The new 5G-ready devices include a Super Retina XDR all-screen monitor, an A14 Bionic chip, a Ceramic Shield front cover, a LiDAR Scanner, and, of course, the best camera system in the iPhone series.
The iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel colors, including graphite, silver, gold, and pacific blue, in 128 GB, 256 GB, and 512 GB configurations.
Of course, the coronavirus pandemic may temper some of the immediate demand for new 5 G phones, causing economic difficulties for many, particularly in markets such as the United States. Work-from-home users might also not feel as great a need to update the system immediately as they would have before the pandemic, considering that many spend a greater portion of their time on their home Wi-Fi indoors now.
In the United States, Apple claims that even in heavily populated areas, the iPhone 12 Pro models will be able to achieve speeds of up to 4Gbps. By intelligently managing data use and battery power in real-time, a “Smart Data” feature would also help with the transition to faster speeds.
Inside, the new devices also include the A14 Bionic chip, which features a 16-core Neural Engine, Apple claims, for an 80 percent performance increase. It can perform 11 trillion operations per second, which is faster and more effective than previous operations.
The iPhone 12 Pro models are also waterproof (or IP68 rating, as it is known) for up to 6 meters for 30 minutes.
The camera system, of course, is another primary explanation of why individuals opt for high-end versions.
Apple says it’s supported by a new image signal processor (ISP), the A14 Bionic, this time around, and the models will feature “Apple ProRAW” later this year. This format blends the multi-frame image processing and computational photography capabilities of Apple with the RAW format’s flexibility. In reality, this ensures that users can exercise revolutionary control over color, detail, and dynamic range both natively on the iPhone and using photo editing software from third parties.
The iPhone 12 Pro also features a new large camera 7-element lens with a ⁇ /1.6 aperture, the fastest iPhone line now available, and promising improvements in low-light video and images. There is a 12-degree field of view on the Ultra-Wide camera, while the Telephoto camera has a focal length of 52 mm, taking the optical zoom range to 4x.
In low-light settings, the iPhone 12 Max improves things further with a 47 percent larger sensor with 1.7μm pixels for an 87 percent boost, Apple says. The Ultra-Wide camera and a telephoto camera with a focal length of 65 mm for a 5x optical zoom range are also available.
IPhone 12 Pro pre-orders begin at 5 AM PDT on Friday, October 16, with availability starting on Friday, October 23. The iPhone 12 Pro Max will be available for pre-order at 5 AM PST on Friday, November 6, and in stores starting on Friday, November 13.