August 13, 2019

Verizon to Sell Tumblr to the Owner of WordPress

Verizon Communication, an American multinational telecommunications corporation and a Dow Jones Industrial Average component’s, has decided to sell Tumblr to the owner of WordPress Automattic Inc. As per The Wall Street Journal, the amount is not revealed yet.

Verizon, which initially attained Tumblr in 2017 after Yahoo, has begun to figure out a sale former this year. As per the report by Axios, Automattic purchased Tumblr at a lesser price, i.e., $3 million, which is a dramatic fall in value from $1.1B Yahoo compensated for it in 2013.

Verizon Media CEO Guru Gowrappan mentioned in a statement, “Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms.” Adding further, he said, “We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.”

Tumblr was formerly an enormously significant power in the blogging & social media sphere. However, it turned out to be less so under Yahoo and later Verizon’s ownership. In the meantime, podiums, such as YouTube, Snapchat, and Instagram, moved to seal the space and grow to be much better educational forces as a consequence. Still, Tumblr has an extraordinarily active and devoted community.

That became quite obvious to Verizon leadership the most recent year at the time Verizon planned to forbid adult content on its podium previously in December. Tumblr proceeded as a secure haven for a lot of LGBTQ participants who utilized the stage to discover and articulate their sexuality. Also, to figure out an online community that shared those interests or niches.

The choice to forbid all categories of adult content directed several to prohibit the website and the forbid separated a noteworthy part of the user base of Tumblr. Automattic Inc.’s CEO Matt Mullenweg informed the Journal that there are plans for reversing those decisions. Instead, Tumblr is going to proceed as a “complementary” website to WordPress.

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Mullenweg informed the Journal, “WE’RE NOT GOING TO CHANGE ANY OF THAT.” “It’s just fun,” “We’re not going to change any of that.”

According to the report, one division of being a balance to WordPress is perhaps sharing services, as well as functionality. Tumblr consists of a mobile interface, which executives, may utilize to influence the mobile platform of WordPress. It’s indistinct what additional services the two organizations might share. However, bearing in mind both are blogging stages to a few amounts, there is a room for testing.

The founder of Tumblr in 2007, David Karp, left the corporation in November 2017. Though he didn’t talk about his analysis at the time, he inscribed in a private blog that he had believed in the organization’s future. “I beg you to understand that my decision comes after months of reflection on my personal ambitions,” Karp put pen to paper at the time, “and at no cost to my hopefulness for Tumblr’s future or the impact I know it can have.”

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