October 10, 2019

Pinterest Releases a New ‘Lite’ Application for Emerging Markets

Pinterest is the newest tech organization to set up a “Lite” edition of its mobile app to meet up the requirements of users in the growing markets. With Pinterest Lite, released on Monday, users will advantage from a sooner download and an application that takes up not as much storage gap on their mobile gadget, the corporation says. Pinterest before provided a Pinterest Lite application on Google Play, but this application was dragged a year ago, as per the data from App Annie.

The novel Pinterest Lite application is Pinterest’s PWA (Progressive Web App) that’s been available to Google Play users as a download; the corporation tells TechCrunch.

It is a project that’s been happening for a few times, as per a post previous year on the Engineering blog of Pinterest. There, the corporation accredited that its mobile web familiarity had been “terrible” and in requirement of an update.

In July 2017, Pinterest shaped a team to redraft the mobile web application from the beginning as a PWA. It supposed this would present an enhanced experience for users in the low-bandwidth surroundings and on restricted data plans.

The Pinterest Lite mobile application is accessible today to Android users in Mexico, Chile, Argentina, and Colombia, and clocks in at a small 1.4 MB. The essential Pinterest app’s size differs by the device on Android. However, it is significantly better. On iOS, it is 143.1 MB, for comparison’s sake.

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A Pinterest spokesperson, at the time, arrived at for remark about the Pinterest Lite start, said, “The goal is to bring Pinterest to everyone around the world so they can discover inspiration related to their interests wherever they might be.” Pinterest is at the present one of a lot of top publishers who proffers a “Lite” edition of their flagship application.

Google has a complete suite of lightweight “Go”-branded applications, such as Google Go, Files Go, YouTube Go, Gmail Go, Google Assistant Go, and Google Maps Go. There’s even Messenger Lite, Facebook Lite, TikTok Lite, Twitter Lite, Instagram Lite, Uber Lite, Spotify Lite, LINE Lite, and Skype Lite, to name some others. Tinder had even said former this year it was operating on a Tinder Lite application to serve the Indian market better. That application silently released over the summer.

Providing a Lite application is a baseline needs these days for contending in rising markets.

Pinterest has been functioning on expanding its worldwide footprint and lately reported global revenue was up 199%, to $24M in Q2, and worldwide monthly users were up 38% to 215M, out of a complete of 300M users. Nevertheless, the U.S. persists in constraining the mass of Pinterest’s profits, contributing $153M of the total $261M reported in Q2.

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Akansha Pandey, Director of Sales at Fluper, is a leader in technology sales with a decade of experience. Known for her strategic approach, she excels in driving business growth and forging strong client relationships. Akansha's expertise lies in consultative selling, team leadership, and exceeding revenue targets. Passionate about mentoring, she enjoys sharing insights with aspiring sales professionals.