1000+ Startup, SME's & Enterprises
November 19, 2020

Digital Marketing Tips for Ecommerce Retailer for a Post Pandemic World

Consult Our Experts

Digital Marketing Tips for Ecommerce Retailer for a Post Pandemic World

With a pandemic changing the global dynamics, it was certain that most diversification would make way into the business industry. The e-commerce industry especially has been struggling to come up with new ideas and approaches to make their business weather the pandemic storm. However, with millions of consumers now shopping from the comfort of their home, e-commerce businesses have bigger challenges to face.

When millions of people in the United States were confined in their homes, it was certain that a huge spike in the internet consumption was coming through. And along with the high usage of internet comes online searching and shopping. However, this would not have been easy if people were not familiar with the service that provides that help to make pandemic easier. Internet service providers like Hughes Net have been a ray of hope and light for consumers struggling to achieve quality time online. The surge in the internet usage brought nightmares for slow internet users until they found their savior Hughes Net. It comes with reliable and affordable SEO packages that are a delight for consumers wishing to have an uninterrupted connection while they are surfing all day and night.

To help a business increase their e-commerce retails we have come up with some essential digital marketing tips below:

Google Shopping Ads

Google shopping ads are advertisements including rich product information such as price, merchant name, and product image. The Google ad is created using data attractors that businesses submit in Merchant Center data feed. This information is then shown to people who are already in search of something similar to your products or services.

This is a great way to channel your business products and service to the screen of your potential customers. These shopping ads show as the people searching for put keywords associated with the product information.

This is one of the easy ways for brands to update their e-commerce marketing and earn more customer engagement and sales. Also, your prospective buyers that are looking for products that you offer bring higher changes in converting into your regular customers through Google shopping ads.

Remarketing Lists for Search Ads

RSLA; remarketing lists for search ads are a feature that lets the business owner customize their search ads campaign for those who have previously visited your business website. This feature customizes the bids and ads for these visitors as soon as they are searching on Google or the search partner sites.

Cost to make app development

This feature helps e-commerce business owners in bringing their old visitors back to the website and allows them to shop through the website by increasing bid for these particular visitors.

For instance, if you are someone who deals in internet and cable TV service then you can use the RSLA technique to increase your bid on keywords like “ Internet service” or “cable TV service” and bring back your old visitors who are searching for these services back to your business website.

Walk Around of Product-Specific Videos

By enabling walk around videos for your products, you can bring value to your e-commerce marketing. To state simply, consider your business as a brand that has just released a new pair of sneakers. By developing video content for these customers, by having walk around videos or if you can put more detail of your products unto your video that will be favorable for shoppers shopping in your brand website and for those that are comparing your product by the videos available in YouTube.

By doing, this effort for channeling and advertising your products you are virtually making the shopping decision easier for your customers.

You need to understand that the current business market had brought great challenges to businesses. Especially, after the global pandemic, a business has to work ten times harder to earn customer attention let alone win the marketing race.

Therefore, instead of shying away from doing efforts on your marketing and ad content you need to be more passionate about how your products are being seen by your website visitors and people online.

Another thing that is important to acknowledge acing the e-commerce marketing is to know that modern-day consumers are far more inquisitive than those who visit the physical market. The consumers online compare products with all aspects, read reviews, and visits forums to seek guidance before purchasing anything. Therefore, to keep such consumers you need to up your game and impress them.

Hire Our Development Experts.

    About Author


    Fluper Team

    What Makes Fluper Different?

    Fluper is not an idea but an initiative to bring transformation aided by technology
    Learning with a team of seasoned experts and agile thinkers is a real-life experience.

    15+ Million

    Users Engagement

    Guaranteed

    Project Delivery

    Free

    Business Analysis

    Project

    Penalty Enforcement

    IBM

    Certified Partners

    1000+

    Projects Delivered

    16+ Years of

    Of IT Exposure

    Support

    24*7 Availability
    Our Blogs
         

    Transform Your Business With Insights on Digitalization, Automation, Technology Integration and ICT Trends.

    May, 20.2024

    App Development:

    Android apps that are dangerous for
    you, check now how to be safe!

    Read More

    Client's Testimonial

    We’ve been lucky to collaborate and deliver transformation
    with a long list of overseas clients.

    Their Statements are Proud
    Testaments to our Dedication

    Fluper is the best ICT Company that navigates the digital frontier with unmatched solutions pursuit for excellence. Undoubtedly, there is an intense contribution of agile thinkers and growth facilitators behind the screens of our developing excellence.

    • 4.5/5.0
    • 4.8/5.0
    • 4.9/5.0
    • 4.6/5.0
    • 4.8/5.0
    • 4.9/5.0

    1000+ Startups, SMEs & Enterprises

    Launch your million dollar business idea into a successful growth story.
    • Free Marketing

    • 2.5 Year Post Launch Assistance

    • Money Back Guarantee

    • Real-Time tracking & Support

    Schedule Call

    Our Global Presence

    500+

    Startups

    300+

    SMEs

    200+

    Enterprises

    We Built

    1000+

    Brands Globally

    30+

    Countries Served

    Office Address

    C- 142, Sector 63 Rd, C Block, Sector 63, Noida, Uttar Pradesh 201301

    Call Fluper

    IND: +91-959-955-1432

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +91-9599551432

    Office Address

    104 Yes Business Tower, Al Barsha 1 Dubai

    Call Fluper

    UAE: +971-54-700-4175

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +971-54-700-4175

    Office Address

    Building 1913 2nd Floor, Manama, Bahrain

    Call Fluper

    Bahrain: +973-3222-0548

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +973-3222-0548

    Office Address

    Level 23, Collins Square Tower Five, 727 Collins Street Postcode VIC 3008 Melbourne Oceania Australia

    Call Fluper

    Australia: +61-29-1919-752

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +61-29-1919-752

    Office Address

    120 High Road, East Finchley London, N29ED, Uk

    Call Fluper

    UK: +44-208-089-4432

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +44-208-089-4432

    Office Address

    Laneoffice Suite Sarasota florida US.

    Call Fluper

    USA: +1-917-732-2131

    Drop An Email

    [email protected]

    Our Skype Id

    live:hirefluper

    Whatsapp Fluper

    Global +1-917-732-2131

    Let's Talk!