81% of people search for products on their smartphones while26% of them search for mobile applications related to those products.
These numbers are staggering, right? Well, so will your revenue numbers be if you get a mobile application for your business today.
Mobile applications are not a trend anymore; instead, they are the need of the hour. According to Oberlo, the number of smartphone users has increased to 3.5 Billion in 2020. Imagine, as a business owner; you have the needs of 3.5 billion people to cater to with an ever-increasing count.
How big a business opportunity is that?
I’d agree on competition in your industry and niching down of prospects but, even if you segregate that, still there is a large chunk of masses to cater to.
And, all you need is your business mobile application.
But, statistics in themselves are not the complete representation of the real picture.
So, to help you get a complete insight into mobile application uses, I decided to go over seven reasons why they need to be the front end of your business:
Did you ever visit Amazon’s website to read about them before buying a product from their e-commerce store?
Probably not, and the fact is that most people don’t. This is because users care for the experience. It doesn’t matter who you are as long as you are providing a personalized experience to them.
In a mobile application, a user can set his preferences at first to make it more reliable for him/her. The mobile app uses a person’s location, storage, and interests to customize it according to a person’s will. This engages users, and they feel connected to the brand.
Enhances Brand Visibility
A chunk from science: Human brain subconsciously records every detail (text or image) it goes through.
The above quote is highly relevant in the business context too. When a user scrolls through his/her phone, he/she sees your application’s logo multiple times.
You cannot grab such kind of attention through a website. A website requires visiting while an application intrigues a user to visit it.
So, if you have an app, you are directly visible to a prospect.
You Can Use Them as a Marketing Channel
Remember those days when companies used to bombard a user’s email and SMS inbox?
Well, some of them still do, but the medium of communication is already outdated. Today, you can send even the most critical notification through your mobile app.
Applications allow you to send 2 types of notification namely:
Push Notification: Push notifications are that which pops up like a message notification on a device. Push notifications automatically set to active in all the devices. However, if a user wishes, he/she can deactivate them from inside the app.
In-App Notification: In-App notifications are those which a user receives when he/she opens an app. These types of notifications are generally personalized and, sending of which varies from user to user.
So, you can utilize both types of notifications to announce your new feature, new product, or even send a message.
Convenient Access to Advanced Features
If a user feels comfortable, he/she is more likely to convert into a customer, and that is where mobile applications are a standout.
While using a website, a user cannot access features like swap, swipe and, apply theme, etc. That is why more than 85% of users prefer to buy from an app rather than a website.
Convenience is what makes all the difference. Mobile apps make it convenient for users to track their orders, communicate through in-app chat support systems, and even send timely updates about their orders.
A business website cannot provide all these benefits as it does not work on independent systems; instead, get operated through a web browser that decides the user experience.
Provides Safe Data Storage System
While using a website, a user is bound to store his/her data, preferences, likes, and dislikes on the web servers.
But, mobile applications store data locally on the mobile. Even if a user deletes an application, his/her data will still be there on his/her phone.
This makes mobile apps much safer than websites. Also, malware developed by the bad guys won’t affect the mobile apps as they are generally designed to hack websites and steal data.
Apps Work Faster Than Websites
App uses a user’s device RAM to generate speed while a website cannot do that because it is already working on a browser. Moreover, apps save user preferences, so they do not have to waste any time in filling up their details. Apps also automatically perform some tasks based on user preference to save time.
Use of Device Features for Optimum User Experience
Apps ask for multiple permissions from users when they install them for the first time. Some standard features are camera, location and, access to media, etc. If a user allows it, he/she will get the experience based on his/her location and preference.
By aligning with a user’s clock, apps can remind him/her of his/her purchases, bill payments, and tasks.
This automates everything for the user and, he/she never miss out on the latest offers. In this fast-paced world, users can keep up with their tasks through mobile apps. They can pay their bills without delay.
Mobile apps have revolutionized the entire humanity. They have changed the way humans complete their daily tasks. From getting groceries to paying bills, everything can get done through mobile applications.
As a businessman, you should not waste your time figuring out whether to get an application or not because, if you don’t fill the void now then, somebody else will. So, take this opportunity and grab your hold in the market by getting a business application developed today.