If you think the sun rises and sets on someone, then this has been proved by Mobile phones. Initially it perished the thought and expected to be shot in the dark but it has successfully carried off to think outside the box. Consumer also acknowledged this innovations and always expecting something bigger, larger than life. Initially it seems as if something notional, but it has successfully brought into the realm of reality.
Growing demand and innovation has come through a very melodious relationship, everything which was on the web once has imparted over to the mobile. Mobile has become so much ubiquitous that it is essential to keep on eye the way it is advancing, the ultimate credit goes to mobile app services. Various technologies have come into the existence which has ensured to preserve the train of thought but also kept it simplified. This is the ultimate motive of the mobile app developers to get the app accessed to non-technophiles.
There is a prevalent concept in the upcoming mobile app i.e. online and offline. The credit to blur the difference between online and offline goes to iBeacon technology. It has been perceived at the mid of 2016, that Youtube has announced its offline mode. Devices running on iOS had already this technology called iBeacon but now android also made a debut in this area of interest. It has been observed that every retail enterprise is groomed with the proper information, and the reason being iBeacon technology with location information.
iBeacon is the technology by Apple which enables the mobile apps (accessible on both android and Ios) to react the signal from the physical world. It allows the mobile apps to realize the position that runs on a micro-local scale and render hyper-contextual content on the basis of the location. The implicit technology is Bluetooth Low Energy.
Proximity marketing Campaign
With the help of beacon-enable app it will able to provide intuitive but simple app for the purpose of orientation which would automate to collect the essential dat. With the help of proximity marketing campaign it would enable the customer about the products and services. This technology already adopted by Carrefore in Romania but yet to be expanded by other retailers. With the help of Bluetooth Low Technology, beacon will enable to broadcast advertising messages which are synced with the app. This would enable the push engagement by utilising the authentic content. It would be integrated with the hot spot, to receive the exclusive content and also the discount.
This technology is expected to gamify by providing offers, freebies, discounts etc. The only goal would be the personalisation development. This technology is expected to flourish in the pharmacy chain.
Strength on security front
According to the Juniper Research, it is predicted that the mobile transaction is projected to increase by $3.2 Trillion. Likewise Beacon has sufficiently enable to deliver the proactive notifications. It is expected that ibeacon will be utilised to assign the task on the basis of their location. By utilising the location-based technologies consumers have insight about the location. With the help of iBeacons the consumers will be able to overcome the security myths i.e beacons are accessed with the confidential information without permissions. Within the airport premises, it is expected that iBeacon will be enable to free access to digitised sky library. In 2017, likewise in Miami airport, all other are expected to have a complete deployment of beacons covering it to the skytrain, terminals and even car parks.
More focus on mobile app optimisation
In 2017, businesses are specially focussed on the integrated-based technology. To derive the maximum profit, mobile app optimisation is expected to be the core practice. Like retailers will be using cashless checkout with the help of iBeacon. They have realized that location-based technologies will add profitable feature in their smartphone that would enhance the mobile app optimisation.
Priorities Relationship Marketing
This year, it is expected to be the data-driven marketing. With the help of the iBeacon, it would enable the strong personalisation by outreaching efforts which would bring long-term customer engagement and build-up of strong loyalty rather than short-term customer acquisition. By intertwining the customer preference with iBeacon, retailers are expected to focus on the loyalty programme to leverage iBeacon technology.
In 2017, the technology of iBeacon will not be restricted to the territory of iOS but in other platforms and prove to be fruitful not only for the businesses but also for the customers as well.
Fluper is also concentrating on making a user friendly app. If you have any queries and suggestion related to the latest technology then you are free to inform us. Our representatives are here to entertain your queries.
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