Have you hired mobile app developers that are super talented? Do you think your work is over now? The answer is NO! Hiring developers is just a single step; you still have to cover a long journey to make your app popular. There are multiple things that you should focus on and one of them is pre-launch app marketing.
Therefore, in this blog, I am going to share some of the useful tips using which you can make your app popular among folks. So, get yourself a cup of coffee and be with me for the next 5 mints to know extraordinary tips that will eventually make your app known to all.
- Execute Market Study
Analyzing the market is one of the chief factors behind the success of your mobile app. This is because knowing your target audience is quite important. Moreover, understanding their paint points would certainly help you to pick a perfect idea. Mobile app developers put their 100% on building an app, but its poor marketing can disappoint the developers. Knowing who your competitors are, what shortcomings they have, what are the expectations of the users, etc., can certainly help you for an efficient app development plan. Now, the biggest question is how to execute a market study? You need to share your app notion with friends, family, colleagues, and more. However, don’t publicize it much. Categorize them into multiple groups based on different factors, such as gender, age, region, interest, personality, occupation, etc. It will assist you in knowing the right audience. Try to do competitive analysis as well, in order to build a marketing strategy, which can give your brand an outstanding place.
Note: Numerous apps fail to accomplish their highest goal due to their wrong targeting audience.
- Choose Mobile App Launch Date Wisely
Are you thinking that I have added this point by mistake? So, the answer is absolutely no. Yes, most of you would be surprised to know, but it is important to launch a mobile app on a perfect date. Your app success can be hugely impacted by this date. Confused? Let’s take an example. Suppose you are launching a seasonal sale once the season gets ended, then it will become tough to get the right amount of audience. However, if you are doing it a few days prior to the starting of the season, it will increase the success rate.
- Build a Landing Page
In case, you already have a website for your business, building a landing page, particularly associated with your mobile app, will be an effective step. At the time, users come to your website; they will get to know about your forthcoming app. As a result, you can create hype for your Android or iOS app among users. This is one of the important aspects of your app pre-launch marketing.
- Don’t Ignore Content Marketing
It is suggested to begin your content marketing. You can do it by starting your own blog. Use these blogs to inform users about your mobile app, how you got the idea, what is the purpose behind developing the app, what problems do you have faced, and more. Apart from this, you can focus on challenges that your app is going to resolve. By engaging users through your blogs, you will surely get success in developing their interest. Ultimately, the chances of your app download would increase. In addition, the visibility of your app and rank on App Store page will increase.
Apart from using words as a key medium of communication, you can even use images and videos. It will make your mobile app attractive and eye-catchy. Ask users’ for their valuable feedback and try to improve your app quality accordingly.
- Focus on a Strong Social Presence
We all know that social media platforms are quite popular nowadays. Everyone is using these social media websites, in order to grow his or her business across the world. As a result, these platforms are considered to be the right platform to enhance your reach. However, you must be wondering that how to choose the right social media platform? There are numerous platforms, such as Instagram, Pinterest, SnapChat, Quora, Twitter, LinkedIn, and Reddit. Therefore, try to choose a podium, which is suitable for your app. After you pick the platform, make an effective social media strategy. Inform users that how your app is the perfect solution for their requirements. Go for open discussions and try to know the users’ perspective. It will grow your mobile app development method.
- Opt for Email Marketing
It is good if you are ready to embrace email marketing to add value to your marketing. Collect the mail details you receive from multiple sources and email each of them personally, in order to tell them about the launch of your mobile app. Don’t let the hard work of your Android or iOS app developers get waste. You can mention all the unique features your app is going to give.
- App Store Page Optimization
Another important aspect of your app marketing tactic is ASO. Yes, you need to find the accurate keywords, write some catchy and relevant content, optimize your mobile app with the recent happening in the market, add some quality videos and screenshots, etc. For optimizing your app store, such as a PRO, it is recommended to be up to date with the recent happenings.
- Go for Beta Testing
Last, but not the least, make sure that your mobile application development process has been finished properly. There are no bugs inside it and the best method to do this is to allow the end users to access it. Let them try your app prior to its official launch, record their feedback, and resolve the issues, if any. It is one of the globally accepted methods to figure out the errors, as well as bugs.
Inevitably, pre-launch mobile app marketing is crucial for creating the awareness among users. It encourages them to have a look at your app and download it. Hence, every step you follow should be impeccable. However, the thing which is above all is the proper development of your mobile app. For this, it is quite important to get in touch with the best mobile app development companies.