Although 2016 has been an incredible year for the e-commerce, but in 2017 it is awaited to be something marvellous. This year it is expected that the lifting up of customer’s mobile engagement will lead to more ascendance to the mobile commerce revenue by thrice. Now the mobile commerce has made its debut in the territory of utmost competition where market leaders like Apple Pay, Google wallet, Masterpass, etc. have already strengthened its position fuelled by other new entrants. It has been an area of interest as more and more businesses are getting inclined to the online and portable domain.
In this high-tech culture of mobile commerce, smartphones have been the source of interface between the number of major trends and consumers that would remould to gain a wonderful experience in 2017. Since various mobile app development company has paved its way to expand more mobile commerce. Smartphones are expected to outperform the tablets in the future by rendering mobile-optimized experiences and interactive features.
Localisation of mobile commerce
Various studies are being conducted for the localisation of mobile commerce which revealed that the consumers in 2016 enjoyed the benefits like home delivery, which paved the way for online retailers tremendously. These have made the potential market opportunities for mobile app developers.
But there are various strategies which should be taken into the mind for creating a robust strategies in localisation of mobile commerce.
- Localisation of content-To cover its hand in capturing a component of the projected growth then recognition of localisation of content is must. To make it successful rather than concentrating upon single-wide launching plan, it requires to focus on complementary market strategies. This can be done with a comprehensive translation solution by managing spread with multiple language and mobile payment integration.
- Web optimisation-
Online retailers are needed to strategize for optimizing website to run without any trouble on a wide variety of the mobile devices. Mobile app developers are also going to contribute in the optimisation of web.
Mobile commerce will fetch conversational commerce
For richer customer experience conversational commerce are expected to bring optimization rather than exception. It is expected to make some important strides. Although virtual personal assistants and chatbots are yet to be clumpsy. With the level of comfort expected to increase by interacting conversational interfaces in 2017, it would also ensure a stronger brand advocacy.
Introduction of more Predictive technology
Since this year mobile commerce is expected to see an exponential development. As the number of consumers are increasing, businesses are expected a personalised and be-spoken solutions to the consumers. Instead of adopting a manifold approach or consumers are expected to sieve through online batch, retailers are thinking to introduce predictive technologies which enables retailers to track customer’s behaviour and to offer personalized solution looking into the purchasing pattern.
This year to aid on inventory management, unique promotions and demand on request, predictive technology is anticipated to introduce more intensification of technology.
In the last year 2016, various experimentations were conducted with same-day or Sunday delivery option, but these experiments were in vein. As the number of retailers are increasing, they are turning in-store and online solutions. Various other solutions are being engaged like reservations, online check-ins and the main goal to alleviate the long queues and avoid crowd. To increase convenience some are even try to drive online solutions via mobile app.
More focus on video content
It is expected that at the end of the year 2017, more than 70% of internet traffic will be contributed by the video. The main function that a video is expected to perform are customer service, advertisements, product description and customer testimonials.
This is the year when e- commerce is expected to use the video at its optimised level and mobile users will go through rich media content by utilizing mobile internet broadband which would accelerate video content marketing.
When mobile apps have become part and parcel of regular life, mobile commerce have skyrocketed the growth. The main task is to capitalize the ongoing success and encourage customer engagement.
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