Mobile application is now a vital part for any online business. But most of the time, we neglect app marketing part and then regret it later. Marketing of a mobile app is as important as the marketing of physical product if you wish to enter the Mobile Application world to market your goods and earn a good return on it. If you are still working on your app idea, you can read our guide on create successful mobile application.
We have researched and collected some current stats on how to increase market of your mobile application. Start your success journey by gaining ample knowledge on the current trends for mobile marketing.
A popular tweet by Emily Greene Balch, appeared on Brainyquote.com, states that “The future will be determined in part by happenings that it is impossible to foresee; it will also be influenced by trends that are now existent and observable.”
New trends come and go, but it depends on how much you can harness the opportunities offered by it and utilise them to your benefit.
The understanding of how the mobile app marketing is building itself and how things shape up in the near future and beyond will boost the conversion rate of your business and you will get a step ahead of your competitor.
Some App Marketing tactics studies
A study by Smart Insights found that mobile marketing is one of the top-rated digital marketing techniques in 2017.
The overall revenue generated through Mobile Applications is predicted to rise more this year, compared to the figure in 2016. Also the number of app downloads will increase from 2016.
The Popular 9 Mobile App Marketing Trends:
Let us have a brief view on the Current Trends for app based smartphone marketing that is bound to put your business in the right direction.
It is among the top three priorities for both businesses and marketers for the last few years. It enables businesses to automate different tasks and workflows for the marketing and sales processes. It enable businesses to collect customer information, email, and even phone numbers just like they do so for the desktop and sends automated personalized emails, web recommendations to end users and support lead nurturing and customer engagement as well.
Engagement rather than mere App Installation:
Customers prefer to use an app which is more convenient in terms of consuming less effort in using an app from its fast downloading, simple installment to better user experience. It is easy to get an app that is pretty similar to yours. Thus concentrate on making your app engaging enough for the user or else you end up losing your customer.
This concept has become the popular trend post success of Pokemon Go and Snapchat’s reality lenses in the market. Forbes says that augmented reality technology will be a $5.7 billion industry by 2021. This will change your whole concept of mobile marketing in future.
Image Credit: Forbes
The key focus must be on developing personalized methods to target the key audience and also to effectively integrate the same into the application. Make use of the personal information given by user at the time of onboarding to give your user personalize experience.
Instant Messaging Apps like WhatsApp, Instagram, Snapchat etc.are gradually gaining momentum and will take over social networks in next few years since they are private as compared to social networks like Facebook. Few of the marketers prefer messaging apps to connect with their customers at an individual level. As a mobile app developer, you need to leverage the advantage of all possible media that connects your users and strengthens your marketing efforts
Safety and Security:
Safety and security is the major concern of the mobile users. All the confidential information are fed into the e-commerce apps including debit/credit card details. Your app needs to give assurance for the secured storage of the details.
Giving your users personalized experience is the key purpose of the mobile apps. Hence it is important to have knowledge about the location of your user so that you can feed information relevant to your product or services based on their location.
More than 20% of searches on android devices are voice searches. The accuracy rate of the voice search is well over 92%
Slowly this feature will be optimised into the application.
Android Instant Apps:
This particular application works without installation. It provides quick mobile experience and there has been a gradual growth in the number and quality of such apps.
The above mentioned points are few of the popular marketing trends or techniques that you can harness to boost your conversion rate and get maximum return on your investment.
Fluper is gradually optimizing these trends to build Mobile Applications to maximise the usability of the apps and boost conversion rate of the same.