Instagram now permits advertisers to create sponsored posts from user accounts. This new feature is a part of an update made to the recently introduced Branded content advertisements. With the introduction of the branded content ads, Instagram influencers were able to identify if their posts were getting sponsored by a brand or a company.
Even today, users can create the branded content ads only by promoting the Instagram content posted by the content creators.
Facebook-owned Instagram is now all set to launch a new feature for the advertisers to easily create branded content advertisements for giving the utmost liberty to the creators to post content on any platform unlike the previous times where it was mandatory for them to post content on Instagram first.
With the introduction of this amazing feature, brands will now have an added flexibility with minimal constraints as and whenever they wish to run a branded content advertisement.
This new feature is designed for empowering the creators with the right to approve and pause an advertisement published from their respective Instagram accounts. Branded content advertisements in Stories will now comprise tappable elements like story mentions, hashtags and locations.
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Instagram has also made it possible for businesses to now promote as many branded content related posts as they want but the only condition is that these posts must carry relevant product tags. This feature will allow brands to derive an added value out of their content and ultimately enhance their visibility and sales too.
Conclusion
Instagram now allows advertisers to get posts created from the user accounts. This current update is made to the branded content advertisements. With this move, brands can expect to have more flexibility with negligible constraints as and whenever they wish to run branded content advertisements.
