Steve Jobs has rightly put into words, “Design is not just what it looks like and feels like. Design is how it works.”
The above statement indicates that UX design doesn’t account for aesthetic values only. It is the art and skill of making things functional — be it an app, a shopping website, or a casual everyday object like a chair.
UX design is incomplete without human interaction, and if your product or service isn’t appropriate for your target audience, the entire design process is preliminary. These are some of the reasons why user experience and usability testing are crucial for any ecommerce brand. As a
UX designer, one needs to be prepared to iterate and reiterate your UX strategies repeatedly for mobile app development.
Presently the rising mobile and e-commerce shopping usage has been a breeding multi-billion-dollar industry. According to Forbes, the eCommerce industry will reach $6.7 Trillion by 2020. It is how the eCommerce entrepreneurs are overtaking the brick-and-mortar retailers.
In the present scenario, eCommerce retailers and designers need to pay close attention to UX design and adhere to the eCommerce user experience strategies’ standard guidelines. With the help of this, one can easily manage the end-user shopping flow, can work on market growth, and see concrete financial returns. In this blog, we will dive deep into the changing behaviors of ecommerce shopping and what role UX designs have to play in the ecommerce industry.
What is ecommerce?
eCommerce refers to any business transaction that takes place digitally. The most popular form of eCommerce businesses is online shopping, which you can define as buying and selling goods and services through the internet on different platforms. However, eCommerce can also necessitate other activities, like online auctions, payment gateways, digital ticketing, and internet banking. As per the latest statistics and research studies, ecommerce is considered the fastest flourishing industry globally. Some of the prominent reasons why ecommerce is a popular term in the present era are:
Ecommerce and UX design
UX design is an essential factor when it comes to ecommerce websites, and even more so for eCommerce branding. A thriving eCommerce UX design can help audiences an enhanced better experience and potentially lead to more revenue. The success of an ecommerce website or app depends on various factors, and among these factors, UX design tops the list. Besides an alluring product or service, effective marketing, and remarkable customer service, you need a great UX design for your mobile app development.
Customers or website users would never want to visit a webpage or app with disorganized or mismatched fonts or low-quality images.
Thus, designing plays a crucial role in the growth and development of an ecommerce brand. You can increase the quality of the design of your webpage or app by keeping a close check on your competitors.
UX Design has become a prominent factor in mobile app development. It is something that every app developer should consider before creating an app for an ecommerce brand. The accomplishment of the e-commerce industry depends on several factors, among which the following play an essential role:
- the excellence of the product or service offered
- the quality of the content you are offering to users
- the quality of app or website design on different platforms
Apart from these factors, there are certain factors that you should include in the app design for fruitful results.
Ensure that your app design is not messy, confusing, or chaotic so that customers can exactly discover what they want. Your app may be full of useful information for the users. Still, if users cannot easily navigate because of intricate UX design, they might tap on the ‘back’ button and download another website. Your app or website’s UX design should be as inherent as possible for holding a customer’s attention.
UX design that is professional and trustworthy
Even in this modern age of advancement, internet users are watchful when they are shopping online. Top giants like Amazon, Otto, and Zalando take pleasure in gaining their audiences’ trust and confidence due to design that looks professional and clear. Professional web design is thus crucial for users to evaluate the authenticity of an ecommerce brand.
Standardization and Clarity
Clarity is essential for a functional and trustworthy mobile app. With an appropriate app design, you can give your users a great experience and gain their trust. Your audience will feel a sense of standardization while navigating through the app and getting a streamlined and precise experience.
Relevant Call to Action
To create and develop a successful ecommerce app design, a developer must understand the relevance of CTAs and where to use them. When each piece of your app’s content has a clear call-to-action button, the reader isn’t left-clicking away out of perplexity or boredom. Your content builds intrigue and thrill, and your CTA enables the user to dig more deeply into the theme or become a prospective user.
These are some of the common factors or strategies you can include in your app or website design to do wonders in the ecommerce industry. UX design is the ultimate way to attract users or audiences to shop from your brand. Therefore, following the strategies mentioned above is a must for any app developer in mobile app development.