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Do you know progressive web apps are 15x faster in terms of loading and installing than the ordinary native mobile application?

Delightful customer experience is crucial to get more traffic on your business site. And, delivers a consistent, seamless user experience of a website, it needs to be fast, reliable, and engaging. Just building a native or hybrid app or a website with a responsive design is not enough in today’s fast-paced digital era.

Hence, more and more businesses are focusing on building a progressive web application that improves customer experience efficiently and effectively. This blog is a comprehensive guide that’ll help you understand how progressive web apps enhance customer experience that eventually increases conversions and revenue.

iconFirst, PWA 101

Progressive Web Apps (PWAs) is a web application that encompasses modern technology to deliver an app-like user- experience. According to techopedia, a progressive web app is a browser-based application which is an alternative to a native mobile app.

Consequently, smartphone application development companies are suggesting developing a progressive web rather than developing a native or hybrid mobile app. E-Commerce businesses, on the other hand, are enjoying increased traffic, engagement, and profitability all because of PWAs.

Key benefits of Progressive Web Apps;

iconCapability to work offline

iconFaster performance with flawless use experience

iconEngaging user experience

iconFit on any device irrespective of resolution or screen size

iconcost-effective solutions than building a native app

iconLook similar to native mobile application

The distinct features of PWA make it unique and most preferred browser app that enhances customers’ experience. Let’s explore the features that improve the user experience;

iconSeamless Browsing Experience

PWAs offer seamless and faster browsing experience despite browser choices, and operating system. Generally, responsive websites take a longer time to load particularly during poor internet connections. However, PWA users tend to face this problem only for their first visit. On the following visit, app loads up faster and deliver a smoother browsing experience.

Magento mobile app development firms recommend building PWA because its pre-cache part of the web app makes loading faster. So, the customers can interact with the store products quicker than ever before, which boost overall customer experience.

iconAccelerated Re-Engagement

PWA can intensify the re-engagement of the customers quickly. With the web app push-notification, customers get an indication to return to the website and check the updates. Every time the content changes, users get a notification, which entices them to go through the changes. Also, the service workers and the push API enable the PWAs to send messages to the notification bar so that the customer engagement ratio increases. For instance, as per a survey, Forbes able to achieve a 100 % increase in customer engagement.

iconEasily Accessible

With Magento PWA, the customers do need to open a browser to visit an online store. Rather, just like a native app, they can visit it directly from the home screen of the smartphone. So, users can easily explore the online Magento store and perform their intended actions.

iconSecure Shopping Experience

PWAs comes with a variety of safety features, like Google ReCaptcha and Two-Factor Authentication (2FA), that helps in preventing password hacking. Besides, they employ HTTP connections and transport layer security, which makes it extremely difficult to intrude. All these technologies ensure you safe and secure shopping experience. Thus, customers can shop without worrying about data breaching.

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iconMulti-channel Consistency

You never know which device your customers will be using to shop or browse online. It might be possible that users use different devices in their shopping journey even in a single day.  For eCommerce businesses, it will be challenging to connect the data and design across different platforms.

Its multi-channel consistency offers a responsive design that delivers consistent user experience across all devices, be it desktop, mobile, tablet, etc. 

iconZero Installation

PWAs are quickly installable into a home screen without visiting an app store. Sometimes, customers turn off application downloads from app stores because of technical complexities or other issues. The instant and hassle-free downloading occurrence improves the user experience of a progressive web app.

iconOffline Browsing

PWAs are connectivity independent. It means that they can run efficiently works on offline or on low-quality networks because of greater caching capabilities. Magento PWAs work behind the scenes and retrieve the site information, which is accessible offline. Hence, it offers interrupted shopping experience to potential customers.

Apart from above-mentioned features, progressive web apps have distinguished functionality to enhance customer experience that includes;

App-like experience– By using the app-shell model it provides the optimal app-style navigation and interactions.

Searchable – Web apps are easily discoverable through search engines

Linkable – It can be shared easily via the link and installed within a second.

Fresh — Service workers regularly updated so that you have access to the up-to-date app.

Are you still not sure that progressive web apps are vital to improving customer experience?

Have a look at the real-life examples of PWA results;

iconTinder rescues the site loading time from 11.91 seconds to 4.9 seconds with PWA

iconUber’s PWA is designed to run faster even on 2G internet connection

iconBookMyShow has increased conversion rates over 80% with PWA

iconPinterest re-built their mobile site with a progressive web app that results in increased customer engagement by 60%

In short, progressive web applications help to create a quick and lightweight application-like experience, which is essential to increase web traffic, engagement, and conversions. Only responsive web design is no longer sufficient to meet the evolving expectations of customers. PWAs allow merchants to leap forward, and offer a high-performance, mobile-first experience that generates more ROI.

Whether you consult a smartphone application development company or Magento mobile app development company they will recommend developing a progressive web app for an online store rather than building a native or hybrid application. Embrace the advantages of PWAs and improve customer experience to drive more conversions for your business.

Jayaram Bhat

Jayaram Bhat CEO of Smart Sight Innovations, a Magento mobile app development company since 2014. He is a highly motivated individual with a mere focus on smart IT and web-based solutions

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