The success of Deliveroo teaches us one thing at least which is, anyone can own a startup. Roofoods Ltd. which was later branded as Deliveroo is a British online food delivery company founded in 2013 by Will Shu and Greg Orlowski. It currently operates in 200 cities in countries like UK, Ireland, Germany, Australia, Singapore, the Netherlands and a lot more.
Deliveroo which is one of our clients has had an amazing story which we will discuss later. But let us have a look at a few statistics about this leading food delivery company which has made the lives of millions of people easier by providing excellent food delivery service from a great number of restaurants.
Statistics about Deliveroo
Deliveroo has more than 6 million customers only in the UK.
The company has partnered with more than 15,000 restaurants in the UK
The company was valued at around 3 Billion USD.
84% of couriers said they were happy working for Deliveroo
It has more than 35,000 courier deliverers.
Services Offered by Deliveroo
Free and Fast delivery
Discounts, rewards or offers
Great list of restaurants
Become a partner and serve to customers
Variety of Food items for both Vegans and Non-Vegans
Working Model of Deliveroo
Deliveroo’s working model is a clever mix of restaurants as partners and superb logistics. Just like any other great food delivery application, they have a chain of restaurants which are listed on its platform. The clever thing they did is they have a good number of riders apart from having partnerships with the restaurants which delivery on their own.
Deliveroo takes a share from the restaurants which have their own logistics. Hence they earn through advertisements from restaurants to get listed on their top pages.
Features to have in your application like Deliveroo
We have partnered with many food and restaurant delivery businesses in the past, we think it is the geographical location and resources available which matters the most.
In order to make such an application, you would require developing three panels or applications for your business.
For customers
For Riders
For Restaurant owners
Let us now have a look at all the features which your Mobile App Development Company must include for your dream application business.
Login and Signup
Login and Sign up feature is the first way of interaction of your application with the customer. Make sure you allow the customer to log in through other social media applications like Facebook, Gmail, Google+, the more the better!!
This is often called social media integration. It is a must for the success of your startup.
You can offer your new customers with a reward or promo code for the first few uses.
UI of the application
Before you ask your mobile app developer to make an application for you, take multiple samples to get wireframes of the application. It helps a client to see how the app would look like on the screen. Secondly, the User interface must look both attractive and should function smoothly without the delay in processing.
Search with Filters
While adding filters to your mobile application, ask your mobile app developer to add filters so that your customers could search locations of restaurants, cuisines and their prices. You may also add a postal code search for your users.
If you are a startup struggling with clients then I would recommend you to reach out to the restaurant since the number matters in business.
Photos addition and sharing
Nowadays, users want to share everything they do in their lives. The ability to share photos in the app and to social media could serve a great deal provided the UI of the application is fine.
Reviews and Ratings
Of course, you want your customers to review your application. Once the application receives certain ratings you can look for promotion for the same on the launch platform. You can also tag people, like their comments. Reviews and consequent ratings help a new user find out the best apps among millions of available apps. A good number of reviews ultimately determines which the best mobile app development company is.
Maps feature with GPS
Map feature with GPS allows a rider and customer to find out each other’s location.
For a rider, it is important to reach out to the customer by following the shortest and less traffic route. While for the customer it is important to find out the location of rider or driver and his expected time of arrival.
Real-Time Tracker
A real-time tracker allows a customer to view the status of his order. Whether the order has been accepted or the rider has taken your delivery. With proper toolkit’s it is easy to augment in your mobile application.
Payment Feature
The payment feature is necessary with the ability to allow various mediums to transfer money. Absence of one of the payment mode might cause you to lose your potential customer. You must add payment via Banks, credit cards, debit cards, UPI and international payment availability using PayPal, American Express cards.
Factors Which Determine the Cost of an Application like Deliveroo
Features required in the application
The cost of app development depends primarily on the number of features you wish to add in your future business start-up. There are many features which are to be added in a basic app like:
Login and Sign up
Social media integration
Payment feature
Server usage
Marketing support
Database support
These are just a few factors which determine the costing of a feature which then adds on to determine the final cost of the app.
Complexity of the features
Now you want an application which can skyrocket your business. In reality, even having a great application full of features might not do well if there is no proper marketing strategy. Below is an increasing trend for costing of applications. But it can vary depending on the number of sub features as well.
Simple Apps with content and backend support
Apps requiring APIs and Database
Complex analytic Apps
Social Networking App
Payment Apps
On-demand Apps like Netflix
Virtual Reality Apps
Platform for launch (Android or iOS)
Many developers go with Android app Development as it has more user base compared to Apple’s App Store. But considering the revenue generated by both the play stores, Apple has a market share which is double to that of Google play store.
But if you want the application to be launched on both platforms then better consider React or Native platforms which allow you to use the code for one platform and use it for the other. By this way, you can get both Android and iOS applications from your mobile app developer.
Also Read: 15 Questions to Ask Before Hiring a Mobile App Development Company
Geographical location of the company
Many people believe this is not a factor worth considering. I personally do believe that your mobile app developer’s location is an extremely important factor in determining the cost. Since the cost of living in all countries is not the same.
Have a look at Country wise Development Cost
India: $12 per hour
New Zealand: $15 per hour
Australia: $18 per hour
USA: $18 per hour
Europe: $18 per hour
Time Invested by App Developers
As a general rule, the cost of any business is directly proportional to the time invested by its mobile app developers. This is why, we have below categorised the time taken by developers on an average to build apps of varied types.
Simple Apps: It takes anything around 300 hours
Moderate Apps: It requires 400-600 hours
Multifaceted Apps: It requires somewhere between 60-900 hours
Highly Multifaceted Apps: It requires more than 900 hours in total
Ratings and Brand Value
Before choosing your partner, you have a look at their previous clients, success rate, prototypes, ratings, brand value, and user engagement. If your client fulfils all these criteria’s then just go ahead with them.
Size of the Application
The size of an application for a specific platform decides the cost greatly. Our experience at developing such application reveals that on an average, small sized apps cost anything around $9000 while large sized apps could cost anything around $22,000.
Small sized application: $9,000 per platform
Medium sized Application: $16,000 per platform
Large Sized Application: $22,000 per platform
Time Invested by Developers
The time invested by mobile app developers is directly proportional to the cost of any project. This is why we have below categorised the time it takes on an average based on complexity of any app.
Simple Apps: It takes anything around 300 hours
Moderate Apps: It requires 400-600 hours
Multifaceted Apps: It requires somewhere between 60-900 hours
Highly Multifaceted Apps: It requires more than 900 hours in total
About Fluper
Est. in the year 2013, Fluper has been a leading brand in the field of web and Mobile App Development. Our extensive knowledge in this field has helped us develop more than 300 business requirements in the form of applications. We take great pride in being an IBM and NASSCOM certified partner apart from being a Platinum Google App Developer Company.
Fluper offers great benefits
We will provide you “100+10%” Money Back Guarantee in case we fail
5 percent penalty pay on delay delivery
You will also get 9 Months of Free App Promotions
Get up to 2.5 Years Complete App Support
24/7 live support and Testing
If you are looking for a reliable and one of the best mobile app development companies, then why wait? Contact Fluper and get a free quote for your requirement form our sales team.
