It’s true that it takes blood and sweat to build an awesome mobile app for the best app developers but what is the use of the product if the audience doesn’t know about it? That’s when the mobile app marketing comes into rescue. If you also have no clue how to get the number of downloads for your mobile app rolling? No worries. Today, in this blog, you will get to know about the effective ways to market your app in 2019!
There have been several misconceptions among appreneurs that developing an app and uploading it to the app stores will make wonders in a few days! But, the numbers of mobile apps on multiple stores has been increasing like never before. This has created stiff competition among top mobile app development companies worldwide. According to Statista, Android users were able to choose between 2.1 million apps. Apple’s App Store remained the second-largest app store with almost 2 million available apps as of 3rd quarter 2018.
As you can see, the app market is highly competitive. Therefore, only some effective marketing strategies can make your app stand out among the crowd. Even the popular apps with millions of daily users haven’t become admired after a magic finger snap. Keep reading to know how to market your app this year.
Like any product, your app development process must be divided into three phases:
Your marketing tactics should be prepared according to each phase differently. Here, I am going to discuss valuable ways to market your app in these three phases. Check out here-
Pre-Launch Marketing Strategies
Do Market Research
The first and foremost point you need to follow is research the market and identify the customers for whom you are building the app. All your actions should be geared towards this ideal customer part you have built.
Define Brand Messaging
When an Android and iOS app has a clear brand message, customers identify with it and engage better. You must keep in mind that the brand messaging of the app must be very clear and if possible, written down in a style guide.
Ready For PR Materials
Before the launching process, you need to give out lots of PR materials to the agencies, whether it is online or offline. So, keep PR kit containing a press release, logo image in multiple resolutions, app screenshots etc. in advance.
Set up Social Media Accounts
For every mobile app, it is essential to setup dedicated social media account. Put in details of the app and place in the banner so that everyone can get to know about your app easily.
Marketing Strategies for Launch Phase
Start App Store Optimization
In the launch phase, be ready for ASO. It is the SEO of app Marketplace. This makes app description and keyword density used in that very important because almost 80% of users find an app by searching on the platform.
Define Paid Marketing Strategy
Paid Marketing is really a great idea to start with. Depending upon your target segment you can choose to go for paid marketing on two or more channels.
Get Reviewed by Influencers
Influences should be an important part of your marketing strategy. Reach out to them to review your app and mention the results in their blog posts, social media posts and other conversations.
5 Post-Launch Mobile App Marketing Strategies
Congratulations, your app is launched! Marketing your app is the next critical phase. Here are the tips you must follow-
Track User Acquisition
Once your app is published, iOS and Android app developers should keep a track of information related to number of users and catching with your app, number of conversions, profile of customers, etc. This will enable you to focus on app marketing efforts.
Provide Great Customer Service
Great customer support is key to creating awesome word of mouth and fewer negative reviews. When done effectively, customer support enables you to engage with users so you can promote feelings of loyalty and advocacy.
Map the User Journey
You should never forget your users once they have downloaded your app. App development companies should continue engaging with them on various online platforms so that your app does not fall into abandonment.
Use QR Codes for Offline Purpose
Well, online marketing is really a crucial part, but offline marketing as well has amazing benefits. For instance, if you have a brick and mortar store, advertise the app there, providing easy links or QR codes for better results.
Mobile App A/B Testing
When sufficient number of users has downloaded the app, you can perform A/B testing for the app. With A/B testing, app developers can release new and innovative features or change existing ones in a controlled manner while measuring their effect on the app’s Key Performance Indicators (KPIs).
That’s all! Now you are well aware of how to market an app effectively. You can choose to implement all or only some of them at a time. I hope your dream app will definitely become a success once you are ready with your app. If you are still searching for a trusted partner for your project, connect with the award-winning mobile app development company, Fluper.
Fluper holds a team of native to cross-platform app development inclusive of AR/VR App development Xamarin app development, PhoneGap app development etc. In fact, the company also offers 6-month free app marketing and promotion for their valuable clients.