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UX Case Study

Food Delivery
Mobile App

Deliveroo allows you to explore top-rated restaurants in the industry and order food and groceries from national favorites to local hotspots.

Tools Used:

About Client

Deliveroo has spent years working to understand consumer choices and establish a position in the market. They are highly adaptable to every consumer and neighborhood. Every type of customer from students, to professionals or families, and from city centers to suburbs, commuter belts, and small towns. Everyone needs food, they order sometimes or go to eat, Deliveroo has established a great platform to connect the chain across restaurants in neighborhoods introducing multiple cuisines.

Deliveroo always aims to provide the best availability, selection, experience, and value. Since 2013, the company has grown to more than 160,000 restaurant and grocery partners.

Initially, they started as a restaurant food-delivery service, and now working with national dining chains, and local and independent favorites. They unlocked delivery service for over 90% of the partners on the Deliveroo mobile app. The app model has dramatically expanded the delivery from several restaurants as a result it has opened up versatile and new food options for consumers around different geographical locations. To become a definitive food company, they started collaborating with grocery partners. On-demand grocery service is built on the same platform.

Client Requirements REQUIRE

Here are the top requirements proposed by the client for the project:

Cuisine Listing: The company asked for cuisine listing from different restaurants, cities, and cultures. The demand was for an interactive way of listing items with a clean interface.

Best Promotion: A bunch of different self-created offers under budget and new ideas to attract users with everyday deals from the restaurants in the most engaging way of representation.

Order tracking: The users should be able to easily track their order on the application with real-time map and timing synchronization to engage them, users, with the application.

Grocery delivery: Deliverro wanted a grocery section over the app to partner with grocery restaurants and manage the sale, cart, checkout, payment, and tracking of groceries on the app.

Search Filter: The app should be able to allow users to filter the products and food of their choice according to preferences like veg or non-veg, cuisines, breakfast or dinner, etc.

App Features

Deliveroo is a high-functionality food delivery app that gives the immersive experience of ordering the tastiest food and a separate experience of smooth grocery ordering.

User-friendly Interface

The app has a simple and easy-to-use interface that enables users to navigate effortlessly through the app. The interface is visually appealing and responsive.

Order Tracking

The app provides real-time order tracking so that users can monitor the progress of their orders from the time they are placed until they are delivered.

Secure Payment Gateway

The app integrates a secure payment gateway that allows users to make online payments conveniently and securely. It also, supports multiple payment options, such as credit cards, debit cards, net banking, and digital wallets.

Customizable Menu

The app allows users to customize their orders according to their preferences, dietary restrictions, and allergies. Also provides detailed information about the ingredients used in the dishes.

Ratings and Reviews

The app allows users to rate and review the restaurants and dishes they have ordered. This feature helps other users make informed decisions about where to order from.

Loyalty Programs

The app should offer loyalty programs and rewards to its users. Loyalty programs incentivize users to order frequently and spend more on the app. The rewards could include discounts, free dishes, or cash back.

Why Choose Us?

Fluper is a reputed mobile app development company in the industry. The team at the company is a world-class qualified and talented squad of all time willing to deliver the best services ahead. We dedicatedly work on any project and ensure its success in the competitive marketplace.

16+ Years of Experience

375+ Expert Developers

850+ Apps Deliverd

97% Retention Rate

Challenges We Faced

There are several challenges developers face in the development process, here are the challenges that came while building the Deliveroo app.
Challenge No.1: Understanding Target Audience

Deliveroo lists the best restaurants for fresh food and top grocery partners to meet all the daily needs of the users. So putting the right filters according to the audience's interest, choice, age, and type in the particular region was a challenge.

How We Resolved : We Conducted Thorough Market Research And Identified the customers In That Particular Segment. Then We Deeply Analyzed the user data in the targetted locations.
Challenge No.2: How to do App Promotion

All the app listing platforms like the play store or app store are holding a high competition between apps. So listing the app at the top has been a big challenge for the team.

How We Resolved : We dedicatedly worked on the user interface and experience of the application making it unique to highlight it in the competition. The app is loaded with the best tech stack and appealing marketing strategies to help Deliveroo stay ahead of the competition.


Deliveroo is happy with the results and glad to work with us on mobile app development services. Deliveroo is popular food and grocery delivery application across countries with a robust customer base.

Technology Stack

Using the best tech stack is one of our priorities while creating the application. Our top listing for the preferred feature is front-end then the team works on the market research and analysis to make sure that the best product is used in the mobile application.

Native IOS

Our Other Happy Clients in the
Same Domain

We have been serving for years in the mobile app development industry dedicated to the most successful project deliveries. Our app design, development, and maintenance support is the most trusted across the globe.

Deliveroo App
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Bolt operates in both the United States and Canada. The business has a variety of service categories and levels,
and it has specifications for vehicles that drivers must abide by.