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Mobile app growth have lost the velocity although over the past few years but it should be carefully weighed that apps themselves are not dying. On contrary mobile apps are evolving and even developers are trying hard to figure out what customers are basically looking within an app.

While looking back in 2007, when world first came across with the first iPhone, after its debut it took less than six months for work to commence on PhoneGap which have become premier and most espoused framework for Hybrid mobile app development. For instance the apps fabricated simultaneously on multiple platform by using HTML, JavaScript and CSS instead of coded in the native languages.

Quick one liners to understand both the terminology:

Hybrid Apps:

A combination of best or may be worst of both the worlds of native and HTML5.

Native apps:

Native apps are written for a particular platform, they can interact with and leverage the advantage of the features catered by operating system along with the software installed on that platform.

Why native mobile app so worthy

Those applications that run on a particular platform for instance – iOS, Android, or Windows. Native applications are built keeping in mind the technical guidelines of a particular operating system. When native apps are articulated for a particular platform then it ensures faster performance with seamless user experience. Although the entire app data is accommodated in the device but it can be stored even within the cloud.

Advantages of native apps:

Advantages of Native Mobile App

  • Compatibility with the data

Within your mobile-friendly website native apps are compatible enough with the data. The mobile website data can easily be imparted to the app in order to be read easily by the app users. Since the apps are exposed with the limited amount of data, hence it is on the user part to add the most viewed and the important data. If your native apps have all the essential data and some acceptable app features then the app can be expected to be successful.

  • Easy to use

    Since native apps are written for a particular platform and the time they are developed, the developers always favours seamless user experience. They always try to integrate the function which are convenient and user friendly as well. It must always be kept on the consideration that smartphone users approximately spend 80% time on smartphone and remaining time on web. Hence it should be concluded that smartphones are nowadays prioritised more than web. At the end if it provides with the convenience then this would be something extra from the developers to the app users.

  • Push notifications

Push notification is considered to be the most powerful since approximately 80 percent of the users gives immediate response when it comes to the push notifications rather than emails. It gives with the instant response as soon as the phone vibrates, users have an inclination to check immediately. This is expected to bring more publicity in the year 2017 as far as push notifications are concerned.

  • Accessed even without the internet

When it comes to the users it is quite a stress on the part of the users if they are left with no internet data. But this tension has been reduced by the native apps upto certain extent since native apps have some proportion of capability to perform without the access of internet. But this is not always with the responsive websites and is not access to open on the mobile website on your phone.

Points on the basis of which hybrid application can be applauded

There are two main ways in order to establish a mobile presence: – By creating a fully native application particularly used by the targeted platform, and other way to hook a regular website in order to give a native look. According to the mobile and wireless prediction by Gartner 2013, it was expected that more than a 50 percent mobile applications would be hybrid instead.

Advantages of Hybrid mobile apps:

Advantage of hybrid mobile app

  • Unified development

With the unified development companies are enable to save a substantial amount of money that would have otherwise to be spent on developing and even on maintaining differentiated code for different platform. With just a single version and can pass on the entire hybrid framework of choice to the heavy lifting in order to work it flawlessly. This would directly enhance the potentiality to earn higher revenue especially smaller enterprise.

  • Speedy Deployment

The Minimum Viable Product (MVP) postulates the speedy deployment of the functional solution in order to be the first one to perforate the market and leverage the competitive advantage. So those who are dreaming to have their app in the app store should seriously consider this approach.

  • Low-level access

Basic web applications are gradually eliminated from the operating smartphones and even built-in functionality. By providing extra functionality, Hybrid applications are trying to bridge the gap between the two approaches in order to enable the developers to realize the wider range of ideas and in order to captivate the users’ attentions.

  • Scaling

With the underlying framework, companies accompanied with the good provider basically target all the major platforms without any extra efforts. In case the platform regarded with a great favour, it can be predicted with quickly added support even for any new mobile operating systems, and considered individually with their incremental values.

With imminent domination of both the approach and rising debate on both the approach has led the developers to evaluate properly all the advantages of both the approach and should also keep in mind all the disadvantages. On the basis of the enterprise scale and also on the capabilities of the developers to leverage properly the advantages that serve by these two approach, it ensures the longevity of the app in this impulsive market.


Top mobile application development companies have to think twice before fabricating an app which ensures a long-term survival.



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Akansha Pandey

Akanksha- Revenue Generation and Sales /App promotion Being in the position of VP in Sales at Fluper, Ms. Akansha Pandey has already worked with several clients internationally. She has her core expertise in Revenue Generation, Sales, and App Promotion. Having previous years of experience, Ms. Akansha has accomplished itself as an effective communicator and resilient motivator with a dedication for persistent innovation and improvement.

1 Comment

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    What’s up i am kavin, its my first time to commenting anyplace, when i read this
    paragraph i thought i could also create comment due to this brilliant post.

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