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Nowadays, one thing that has absolutely changed the lives of people is a smartphone, and more credit to goes to mobile apps.  Apps are changing the world, inspiring people’s lives, and enabling iOS and Android app developers like you to innovate app like never before. It’s also easier to create mobile apps rather than desktop ones, that’s why the app development sector has been growing steadily. Whenever we talk about mobile apps, iOS and Android apps come to our mind. App developers are in the battle to make an app that can compete on both the platforms. From a developer’s point of view, following the app store and play store guidelines is the crucial tasks because even a little thing can encode rejection of an app. Apple always makes up gradation to the guidelines in order to make it effective. Today, the company made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.

In today’s blog, I am going to make you aware of the latest updates made by Apple to its app store guidelines. But, before I start, let’s take an inside view of Apple app store.

Apple App Store: A Brief

As we know, there are thousands of apps are daily uploaded to the Google play store as well as Apple play store, so the app market is highly competitive. The Apple Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million existing apps, it’s a big way to reach millions of budding customers across the world.

It was created in 2008 and, since then, the number of available apps has been consistently increasing over the years. In March 2010, there were 150 thousand apps in the App Store. According to the leading analytics and research portal Statista, Apple announced that 180 billion apps had been downloaded from its App Store last year.

Considering the graph, there is no doubt in saying that the iOS app store is much popular and its craze among people has been growing day by day. Top iOS app development companies are coming up with different app ideas to serve iOS users various benefits. Consequently, the App Store has developed into an exciting and vibrant ecosystem for millions of developers and more than a billion users.

However, before entering the App Store platform, every app publisher should have a fanatical understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. In my previous blogs, I have discussed how to make your app worthy for app store guidelines, so if you have any query you can mention in the comments section.

What’s Inside Apple’s Latest App Store Review Guidelines?

Well, coming to the point, I was talking about the app store guidelines latest update. If you are an iOS app developer then, the Christmas is going to very exciting for you! Apple has changed the App Store guidelines by which app users can purchase gifts for other users through in-app purchases. This was not previously allowed, so developers were not able to implement a relevant system. Now that the guideline has changed, the users will have to wait for a couple of days until the first apps that implement a gifting system gets updated. With this update, iOS app users will be able to send in-app purchases to their friends in the same way that they might buy them an app. Those purchases may include paid unlocks, in-app items, or virtual currency.

Also Read: iPhone XS vs. iPhone XR: A Deadly Battle!

As more iOS apps work on a free-to-try or subscription basis with various content only available through an in-app purchase, this change definitely makes sense. In the App Store, now if you tap on the three-dot icon for a paid app, it gives you three options: Share App, Gift App and More by this Developer. If you choose Gift App option, then it opens an interface for sending an App store credit to contact via e-mail. It is important to note that the gift will be redeemed only via e-mail, so the contact’s email address is mandatory.

Now, here is a more detailing on how the Apple app store guidelines will be reactive to user-

  • Before modification: “Apps should not directly or indirectly facilitate gifting of in-app purchase content, features, or fragile items to other users.”
  • After modification: “Apps enable gifting of items that are eligible for in-app purchase to other users. Such gifts may only be refunded to the authenticate purchaser and may not be exchanged.”

Now, you will clearly understand that how it is going to be beneficial for your iOS app development process. Developers now work feverishly to implement the new functionality to take advantage of holiday sales. This is not the end here! It has been also reported that Apple may soon send more information about the in-app purchase gifts change to developers.

Final Thoughts

So, now I can say that you will be surely going to use the benefit of this update in your next iOS app project. As you can see this is not only have been a great thing for those gifting apps and games for Christmas but also it has given the best app development companies a great revenue boost over the most lucrative App Store shopping period. If you are ready with your iOS app idea, then it’s time to hire top app developers from Fluper, who are ready to convert your idea into reality with successfully app submission on Apple App Store.



Anshul Sharma

Being the Co-Founder of Fluper, one of the Leading App Development Companies, Mr. Anshul Sharma has a wide-ranging experience in Business Growth. He has paved his own path as an extremely intensive product strategist and user experience proficient entrepreneur. His keen interest in the tech updates urges him to write about the latest tech news and make other businesses or enterprises aware of the changing market scenario.

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