We have numerous platforms to deliver content in a variety of Indian languages; however, most organize technologies that have been adapted to server local necessities. Whereas, AI-backed Glance facilitates customers to access curated, high-quality content across 19 categories – merely by swiping their mobile phone screen. Glance is not an app, it is a service comes pre-installed on your mobile phones manufactured by Xiaomi, Vivo, Samsung, and Gionee which collectively comprise a massive 65% of every new Smartphone’s sold in India, or over 90M phone unit delivery in last year alone. With Glance, all the time you fleeting look at your mobile phone, the Android lock-screen service shows you short-form, high-quality content that’s sure to grasp your attention. Glance, which has been in the works ever since the thought came about in 2015, was set up in 2017 after various iterations on product market fit. In the last two years, InMobi was engaged with Glance on four fronts – product, OEM partnerships, content, and the team. The glance was formally revealed in last month, marking InMobi’s foray into the business-to-consumer (B2C) segment.
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“Glance is an innovative way to consume content on your smartphone. It has been built for India and in India.”
The goal of InMobi’s mobile-first platform Glance is simple. It provides visually rich content that entertains and informs users – be it an entertainment factoid, a news snippet, a sporting event result, or a fashion recommendation. All this can be seen after applying one lock-screen at a time. As Glance was built for the Indian user, it offers a variety of nuances associated with preferences for local languages. Glance also uses algorithms to build a personalized set of glances for each user, similar to what Facebook (developed by mobile app Development Company), Twitter, and Instagram do. With Glance, users can consume content in ‘micro-moments’ or more precisely, glance at content on their Android phones lock-screens, without having to unlock their phone.
Focus on quality content
Still, while content delivery around the lock-screen ecosystem has been around for a while with a range of publishers adopting this route, the key challenge for many has been in keeping viewer interest locked in for a longer period. This for many publishers has destined pushing out different types of content in high volumes, sometimes at the cost of quality. But this will not be the case for Glance, where InMobi is focused on delivering ‘only high-quality content’. All content that goes into Glance is of high quality and curated by professionals for that Glance has tied up with numerous content publisher. And any racy or semi-porn is not allowed in Glance, which is usually comes in mobile apps (developed by the Android app development companies), so even your child can enjoy this facility. And anybody with high-quality content can get massive traffic from us while also opening up monetization and distribution opportunities for themselves.
