In order to increase family subscriptions to its app, Spotify this morning declared the launch of an application dedicated for kids which allows children of age group of above three years, where they can listen to their own music, both online and offline, as well as explore playlists and recommendations picked by experts, and more. The music variety is also filtered so songs won’t have explicit content.
The launch is an opening of the online music streaming space, where kids on parents’ music plans typically sign in through the same app- just with a different login. But Spotify says that children should have their own space, where the music they listen to is available in an ad-free environment, where they won’t accidentally encounter lyrics that parents dislike, and where content is hand-curated by editors.
Spotify Kids, fundamentally, is a set of handpicked playlists across categories.
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The app includes categories like Movies and TV, top hits, Activities, genres, seasonal, Spotify originals, artists/groups, and Stories.
Editors mentioned that having an environment from several well-known brands in the children’s entertainment business including BookBeat, Disney, Kids, Discovery, Universal pictures, Public Service, and.
This latest app isn’t just for the preschool set. Although it can grow with the kids as they get older- they still aren’t ready for the parents’ application yet. In the younger kid’s version, children can listen to things like singalongs, lullabies, and soundtracks aimed at little kids. Users of older age groups have access to tracks and playlists of their own including some popular tracks that are appropriate and relevant for their age group. Parents will choose their child’s age group upon launch.
In time, Spotify will boost the app with additional content- with audiobooks, stories, and podcasts- and put up enhanced parental settings and reins that permits parents to modify the kid’s app further.
The new app also looks nothing like the main app- it’s colorful and bright, and has a look and feel that varies by kids age group. For instance: the younger kids see artwork that’s softer and character-based, while older kids have a more detailed experience.
“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners”, said Spotify’s Chief Premium Business Officer Alex Nordstrom. We are eager to mount the Spotify Premium Family experience with a devoted app just for our youngest fans. Spotify kids are a modified world bursting with sound, shape, and color, where our young listeners can begin a lifelong love of music and stories.
