In this highly competitive mobile app market, getting success is a daunting task. In order to stand out from the crowd, it is essential to come up with a unique idea that solves either the existing problems and offers great usage benefits.
A unique idea can surely distinguish your app from the rest of the similar apps but there are a few things that you must know before you go ahead and outsource your app development needs to a mobile app development company.
This is very crucial as a lack of proper preparation, strategy and knowledge can result in loss of time, money and a step closer to failure. In this blog, we will look at such important points that can help you before think of investing in a mobile app.
So without further ado, let’s jump straight in!
Things to Know Before Jumping into the World of Mobile App Development
Competitor Analysis is Crucial
The prime reason why most of the app startups fail is due to their sheer negligence at the current market problems. Each and every industry is filled with thousands of similar apps, yet there is scope for the fresh arriving apps. The reason for this lies in the inability to counter all problems.
So this is where you as an app owner need to focus on!
Things you need to look at:
Note down all your major competitors
Analyze their business Model
Note down the problems each of them solves
Focus on their weak points
The key specialty of the app
So once, you have a detailed solution to all these problems, the next step is to create a mobile app development plan for your application.
How to create an App Development Plan?
Once you have analyzed your competitor, the next step is to build a successful plan for yourself. As a top mobile app development company in the UK, we spend a good amount of time in developing a plan for an app.
Wondering, what the key points one needs to look at while creating a plan are?
Here’s our list of points:
Make a list of special features your app will be based around.
Focus on your target audience. It includes the country, age, and other information about users.
Compare the advantages users will have while they use your app.
How will the app help you to meet your goals?
Choose a reliable mobile app development agency
Which is the most suitable app development method?
There are various app development methods which include native, hybrid and web app development. All of them come with great advantages and certain disadvantages.
For instance, the native app development method ensures app’s fast performance with the best UI interactions. The app is built using the device’s programming language like Java and Kotlin for Android while Objective-C and Swift for iOS. Moreover, the app is able to access the device’s native features. Native apps cost you a bit more but at the same time, you get the best app performance.
Hybrid app development is one of the trending mobile app technologies. It uses a single code base that enables the development of the app for all platforms namely Android, iOS and Web. So, if you are looking for an app that contains the best of web and native apps based features then you can go for cross-platform app development.
So have you made your choice for the right app development method?
What is the best monetization model for the App?
Before you create an app, it is important to create a monetization model for it. There are various existing models that you can look at to identify the best suitable option. Have a look at a few of them below:
Freemium Model: Under this, users get free access to various app features while a few of the users opt to use its premium services by paying a cost for some of its unlocked features.
Premium Model: Unlike Freemium, this model is fully paid, model. A user needs to pay a sum of money for accessing the app.
In-app advertisements: This is the most simple revenue model. Under this, ads are displayed from time to time on the application.
Subscriptions: This is very similar to the Freemium model. Under this, a user has to purchase the pro features of the app by paying for it for a certain time period.
It depends totally on what features and monetization model you wish to generate revenue with.
Marketing should be done prior to app launch
One needs to understand that marketing for the app should start once the product is in the initial stages of development. This helps in gaining an audience which would help in creating a buzz when it gets launched.
However, if you plan to market your app too late, then it might result in less user interaction. For this, you can start right after your mobile app design company has built a prototype for it. For this you can use Guest blogging, creating your own blog, leverage social media platforms, and reach out to various influencers of your niche.
There should be a proper ASO plan
An app store optimization plan can enable your app to be in the search list of recommended items. As per statistics, around 60 percent of the apps are found by a direct search on the app store.
This is whereas a business owner your focus should be on putting a relevant app name or app title. Use of keyword planner tool and other available tools can be of great help. Use of proper app title, icons, description, screenshots, and preview video can make your users find it easier resulting in more downloads.
Time and Money for Developing an App
As mentioned, in order to create a buzz for your app, you need to plan for it way ahead. This is why as a business owner you should have a considerable amount of time and money prior to launching it. Ideally, it takes 5-6 months for developing an app from scratch. This includes requirement gathering, making a development plan, Wireframing, development, testing and deployment.
As far as budget is concerned, it depends on app features, its complexities, the brand value, and skills of the mobile app development company. One more factor which affects the cost of app development is the maintenance and support cost.
As one of the best mobile app development company in UK, Fluper provides free maintenance and support for app development.
Before you begin your app development project, it is important to look at these things. It can improve your business plans, minimize your costs and reduce the development time quite significantly.
In case you need any help, feel free to reach out to us by contacting us or mail us at [email protected]
We will be happy to help you out in the best possible ways!