In defiance of huge potential rewards, working in mobile app development is aspirational for developers and even publishers. Jam-packed app store and enhanced UA costs means that implementation of a robust mobile app budgeting is quite significant. Before proceeding for a market budget to the next degree or pitching up investment, a well implemented marketing app budget will elucidate if the app will show optimistic future, will enable to engage the players and the most essential one , will it be commercially viable or not. Despite the prominence of mobile app development, mobile app budgeting is a task that too many companies are not accoutred. It is quite astonishing that still many companies underestimate this knowledge gap of time, resources and budget in order to create the most robust product.
So, the biggest mistakes are:
Considering the wrong territory
Although this mistake is regarded to be the biggest mistake while considering mobile app development. Deciding what territories seems obvious , mobile app developers seems to gravitate around the well documented choice. Hence before pulling the trigger and spend considerable resources on UA, it is quite essential to think thrice what you are trying to achieve.
Although as far as choice of territory is concerned, it is largely based upon what you are trying to test in any given period of time. Without well documentation you will end up drained to follow other procedures in mobile app development. This mistake can be bifurcated into three key points:
- Technical aspects;
It has been proved that apps run successfully as long as it runs on the target platform. According to gamesindustry, gaming app can handle the volume of concurrent players in case of online and multiplayer games. Here low CPI (Cost per Instil) comes into picture. It must be considered that player quality is not as significant as player volume. Since low CPI involves with acquiring large volumes of players keeping in mind cost efficiency. Hence Philippines, Indonesia and Thailand are considered to be the common choices typically less than $1.
- The app can engage players:
It is quite essential to return to the mobile app regularly. Hence the main components of mobile app is retention and engagement. Apart from these, it consists of how users are getting interacted with the core mechanics, how long the users are staying in the app and what features can be considered as popular or not. A proper planning on these specific metrics will ensure that the margin of loss will be low.
- Economic viability
As far as app’s monetisation model is concerned, it must be as profitable to justify the global launch. With the refinement of how well the app monetises, it springs the topic how many players are converted into payers and the phase it converts. It is quite essential to aim those countries which are eventually similar to the target market. If the app is targeted for higher CPI, then New Zealand, Canada and Australia can be a favourable choice.
Overlooking Cross-Platform app development
It is considered to be one of the biggest fallacy when mobile app developers set their budget on a single platform and limit their chances of getting more profit from the mobile app. In today’s digital world, customers are bifurcated on various mobile platform. There is diversity as far as technical components are concerned to make an app functional. It looks for coherence across the internal team in order to make a mobile app successful. But how to reach the large section of end-users? Then it looks for cross-platform mobile app development as the business strategy to extend the services to the larger section of the society.
Overlooking backend Development and service integration
Regarding your product to be a standalone is the biggest mistake considering the screens that users interact with their devices. But the reality is quite different how things are appeared since user interface of the app is just a modest part of the larger screen that enables app to function.
Although there are variety of moving parts:
- Content Management System: A content Managements system is a software application that are used to create as well as manage digital content. CMSes are typically used for Web Content management (WCM) and Enterprise Content Management (ECM). The CMS for mobile renders configuration but must not be confused with WordPress. A mobile CMS must be regarded as a part of mobile app which provides everything from settings, images, menu details as well as text content to the application.
- Backend Infrastructure: Building an app is not restricted with attractive screenshots with basic functionalities. Advanced technology must be included while including front-end and back-end development. As far as backend infrastructure is concerned, then a communication must be established to handle actions which is although not done on device. It includes authentication, business processes, notifications and many more. Although these are considered to be the core services but must be considered from a mobile context. For instance OpenText’s ECM and Web Experience Management are targeted on enterprise, available on both the premises with the help of clouds. It specialises as far as management of large volumes of content are concerned, abidance with regulatory requirements as well as mobile and online content management for the utilisation of enterprises.
- Third-party Integration: Third party integration is although a hot topic as far as mobile app development is concerned. It is certain that giving the mobile app developers the power to build a mobile app and integrate them with the existed core apps may drives the level of mobile app development. But really you don’t want to create everything from scratch so look for the third party that can effectively provide solutions for every bit of problem. For instance Push notifications, Authorisation and Authentication and Analytics are few of the items to be considered.
Hence just focussing on front-end while mobile budget determination concludes that the largest cost factor is overlooked. Since the cost typically lies on the backend infrastructure as well as integration which is although invisible.
Not able to recognise mobile apps and website different
In case you are still confused between the two, then you are more likely to do mistakes apart from marketing app budget. Mobile apps are not websites. While considering the surface, it somehow appears to be obvious, but its quite essential to emphasize the technical complexity when broken down mobile applications and the way services and networks are communicated. It must be reckoned that there is a restricted real estate on mobile screen as well as user experience which is quite distinct. Hence infrastructure must be a part of the priority since the existed services were not originally designed for mobile as incompetent.
Overlooking budget for updates
This is considered as a fault on the part of mobile app development which reduces the chances of mobile app survival in the competition. Since technological innovations are never ending which makes it adjuratory for mobile app developers in order to update this app and to keep the mobile app relevant with the time. So, a separate slot must be placed in the budget of regular app update to deliver the better user experience not only to satisfy the user’s need but ensure app endurance longer in the competition.
So timely major updates by the professional mobile app development companies enable clients to earn the maximum profit from their app solution.
Wrapping It Up!!!
These five factors are quite essential as far as mobile app budgeting is concerned. You had typically incurred the highest cost while budget proposal was created. Must be a pessimistic one!!! Still if you have not documented the aforesaid mistakes, then you have certainly ended it up budgeting with a small portion of the project which may endanger the app survival of the apprereneurs. Hence considering these factors may somehow realistically evaluate ROI, mitigation of risk and provides some flexibility to optimise and improvement of the app.
Hence if you are planning to build a beefy mobile app, make sure all the points are delineated in order to avoid the aforesaid mistakes to maximise the greater profit. In case you have any query, then please feel free to our expert mobile app developers. We, at Fluper are waiting eagerly to get you the best mobile app solution.