Although it was not long enough when we were all crazy with the next great computing platform. With the expansion of wearable and smartwatches, people expected that by 2017, we would be fairly reliable on our smartwatches apart from the tasks that are normally operated with the smartphone, would be transferred to the down-sized version on our wrists. This is although can be miracle of even wearable app development companies that are dedicating their days and nights to get the marvellous thing into the hands of consumers.

Although wearables are always trying to access people with the new products that are added to the market. This industry was always seen a doubt considering over its viability. This has although never stopped manufacturers from further enhancement and brought into new range of products into the market. What has really graced the market is with the introduction of smartwatches as well as fitness tracker that has geared up the releases in recent months.  

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As far as PricewaterhouseCoopers (PwC) is concerned, which provides assurance, tax and advisory services to companies all around the world, has just released an extensive report where it has not only revealed the user experience but also expected advantages over the business as well as consumers. You can imagine a world with 0 wearables technology is expected to pitch 12.6 billion in 2018 as per DFR solutions. But the factor which is quite unfortunate is the ease of use where approximately 83% of the users finding it quite arduous to operate. In this agile world, here companies must understand the consumer insights, so that it would ensure its long run as well.

Understand the consumer’s expectations

This is although a most prevalent outlook amongst the consumers is the factor of reliability which is although expressed by the consumers in a more distinct way. Typically it can be expressed as a failure rate of 12 months. In case of consumers, they anticipate that their watches would keep on ticking for upto 20 years or even running shoes to last after intensive running over 600 miles. Only if these discretionary preferences are met, customers will be left with satisfaction. In case not up to their expectation, then the product certainly fails in their eyes. Now days, it is more likely to be failed far before that i.e. in the designing phase of manufacturer.

Understand the consumer’s expectations

So, it becomes an understanding part that the device must strive the customer’s outlook or in other words expectations. It’s upto you whether you want to survive like a mediocre technology for 10 years or 18-36 months like a typical path-breaking technology.

Wearables to be initiated in workplace

Although it has been elucidated by PwC that both the business to business and consumer market has been radically changed with the advent of wearable technology. Consumers believe that with the rapid expansion of wearable devices, it will come up with the newer ways to collect data apart from market products as well as services. Relying on the data, consumers are very fascinated with wearable technology where 70% of the respondents have expected their organisation to have wearable technology exposure in the workplace.

Wearables to be initiated in workplace

As per technrepublic, 49% of the respondents believed that wearable tech will not only increase but even 37% of the respondents believe that latest technology should be implemented in the organisation even if it influences the work passively. But what proves to be a barrier in case of wearables is price which highlights the factor of affordability to drive the future prospect. Hence in 2017, consumers are expecting to bring low priced devices in 2017 in order to cease the price barrier.

More emphasize on health wearable devices

With the wearable future as per survey, PwC’s Health Research Institute has launched an extensive report that has concluded that employers as well as heath company executive is expecting wearable technology to render valuable insights as far as health status is concerned, but what is although a matter of concern is privacy issues as well as unwarranted sharing of health information.

Privacy and security issues

Privacy and security issues

Till the end of the year 2017, privacy and security issues still persisted, an employer can easily monitor by considering employee’s location, even hours put by the employee to work, breaks taken as well as level of their activity. But amongst the respondents 25% of them believe that they do not trust any company rotating around the personal information with the help of wearable technology.  Although an issue which has been highlighted by Pegler that people wouldn’t think twice in order to lock the laptop and getting anti-virus software installed but how many of the respondents have literally heard of anti-virus software for wearable device.

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Companies although regard themselves to be vulnerable enough as employee data are more likely to be subjected to data breaches.

But this year, some steps to safeguard the data are expected to be taken by wearable app Development Company in order to implements the wearable technology to be omnipresent apart from initiating transparency so that privacy and security issues can easily be alleviated.

Enhancement over functionality

Considering the reasoning over abandoning wearables, more than half of the respondents said that they devices were unsuccessful to meet expectations. Amongst 21% highlighted to be with limited functionality whereas 23% stated it to be a standalone product with the default connectivity issue. More than 9% have pointed out to deliver inaccurate data as well information.

Enhancement over functionality

Despite being sceptical over its functionalities, more than 85% of the respondents are still expecting wearables to establish a standalone connectivity in the near future.  

The verdict

Wearable technology encompasses from Google glasses to smartphones successfully merged with computers in order to create a cuff-like devices that was initially considered to be the standalone stuff of Science friction. But as per the consumer insights, it will no longer be the case as various innovative gizmos if absorbed according to the consumers’ insights, will become a happy member of 21st Century.

Fluper is one of the top-notch wearable app development companies create the most unique wearables app with the help of adept and experienced wearable app developers to cater the clients across the globe.  

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